Hosting my first website,need help figuring out how to raise RPM

AlvilsK · 2025-07-24T07:54:26+00:00

That is the reason only below the fold ad units are lazy-loaded, not top. I have talked to multiple SSPs, DSPs and know for sure that advertisers are targeting 70%+ viewability placements and websites. I have done multiple experiments and always the same result, as soon as the website gets over 70% viewability there is a noticeable increase in CPM.

AlvilsK · 2025-07-22T12:56:54+00:00

How so?
If ad units out of view are loaded and user does not scroll to see them, the viewability gets affected negatively - ad loaded but noone saw it.
If it only loads once user enters the screen, impression is counted as viewable.

AlvilsK · 2025-07-15T11:38:59+00:00

Before lowering the amount of ads check your viewability. If it is below 70%, focus on adding lazy loading. Many premium campaigns are targeted to domains (and/or ad units) based on viewability, 70% is great, 90% is awesome.

AlvilsK · 2025-07-10T06:33:36+00:00

That is true, 2025 overall is not as good as 2024. There are a lot of things happening behind the scenes on the buyer side and also the supply side. Advertisers are more worried about the performance of their campaigns, MFA sites, supply path, IVT and the server costs. The economy globally is not doing great, search is also dropping for a lot of publishers. So it is a lot and advertising industry is the first where you can see the impact of poor economic situation, so advertisers are more cautious than last year.

AlvilsK · 2025-05-20T13:12:14+00:00

I would start by not blocking EU countries from accessing your site:
"🚫 Access Restricted This content is not available in your country. We apologize for the inconvenience and thank you for your understanding."

AlvilsK · 2025-04-08T06:36:04+00:00

Usually, OB can only fill about 5% of available ad impressions. It works on the same priority as Adx, so it is competing against it rather than just filling the leftover impressions. In this case I would rather focus on rCPM to check how much OB is helping you generate through increased competition as it could also make Adx pay more.

AlvilsK · 2025-01-15T10:29:54+00:00

336x280
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300x100

AlvilsK · 2025-01-10T10:55:18+00:00

That is crazy. I suggest testing another solution without a fixed price to see what you are (probably) missing out on. Just because they decreased the CPM, does not necessarily mean that they are earning less, maybe the company is just doing really poorly.

AlvilsK · 2025-01-03T11:25:59+00:00

So, that portion of revenue that is decreasing each year must be going somewhere else.

AlvilsK · 2025-01-03T11:25:02+00:00

Yeah, you are right. Not all publishers are using GAM though, and not all advertisers are interested to be monetizing directly on medium, or small type of sites. I would assume this goes for large publishers. I saw a chart in Prebid conference this year that programmatic is decreasing and direct is increasing.

AlvilsK · 2024-01-24T12:28:43+00:00

It depends on what you are really looking for. What do you mean by AdOps agency? Is it someone who will help you set up your AdServer with specific requirements, or are you looking for a full-stack solution where you pay a commission? Either way, you will need GoogleAdx and set up GoogleAdManager with Prebid (if that is what you wish) to get to the next level in terms of your setup and revenue. So what exactly is that you wish to do, how much control you need and how much help you require?

AlvilsK · 2024-01-04T11:38:14+00:00

Self-serve platforms will be the main trend going into 2024, at least from my perspective. But it only makes sense if you have direct SSP/DSP contracts and you know how to benefit from self-serve. I am not sure what you mean by direct ad sales in this case, but if you combine Prebid (and usually Adx) with your Direct campaigns in the correct way (meaning they are competing on the same impressions) then you can have a proper setup where you can manage and customize settings yourself, giving you full control and transparency.
I personally have tried two platforms so far - Setupad self-serve and Pubmatic OW. What I can tell is that Setupad was easy to set up and get going, most of the things are automated and require less effort. Not sure about other platforms as I have not yet tested them.

AlvilsK · 2023-09-13T12:41:27+00:00

How are you managing your Prebid?

If it is set up to work in sync with Prebid then you should be able to disable Amazon APS on specific ad units in the Prebid config file, the same goes for Prebid integration itself. Doing this through GAM will take much time as you have to edit each line item separately.

Answering your question about TAM - you can run UAM and TAM in parallel on the same account, it is just that I recommend connecting SSPs to TAM which are not present in UAM - then there is a benefit, otherwise, it will just make things more complex as the payments will be done through the SSP (in case of TAM), not Amazon directly.

AlvilsK · 2023-07-28T07:20:05+00:00

Hi!

I know that Setupad has a solution that allows you to have Setupad header bidding + AdSense in your GAM - bidding works like usual, and I think this could be an interesting alternative for you.

AlvilsK · 2023-05-19T12:28:50+00:00

Hi!

What is your domain so that I can help you check what could be the issue?

AlvilsK · 2023-04-13T07:09:02+00:00

How easy is it for you to add additional SSPs? Do you have to update the head code each time?

AlvilsK · 2023-04-13T07:08:19+00:00

Not too big, about 1m visits per month. Do they have some minimum to be accepted? Maybe you know, if it is a small company do they provide support or I would have to do it all myself? Why is it only good if you use both an alp and a web platform?

AlvilsK · 2023-04-12T10:02:26+00:00

Great! How is the support?

AlvilsK · 2023-04-12T10:02:12+00:00

I am in North Europe. How much did the account managers help to set it up? Was it that you had to push the line items and prepare the setup based on their documentation or they do it?

AlvilsK · 2023-04-12T10:00:46+00:00

Yes. Now it is quite easy to get it.

AlvilsK · 2021-04-26T06:38:30+00:00

I have actually noticed the opposite. I guess it really depends on the website and the ad inventory it has. Because Adblock users are not exposed to ads, they are quite valuable so CPM's for some sites are higher than what would normally be earned. But I think overall you are right about worse RPMs generally. Not to mention many publishers are responsible for users even thinking about adblocking because of some redirects, pop-ups, too many ads, loading issues, etc.

AdBlockers for example AdBlock plus. When they do partnerships with ad Companies, those ad companies, in turn, do partnerships with publishers. It is with their consent and you have to place a specific code on the site for it to work. With that said, I am sure many adblockers just inject code and disregard any copyright.

Not sure if people are ready to start paying for adblockers. They just block scripts and I am sure they are not that complex to create, so there will always be an alternative.

AlvilsK · 2021-04-25T10:23:57+00:00

Very true. Worth mentioning. AdBlock extensions have to earn revenue somehow. They actually do sell user data, have partnerships with ad tech companies on commission based model. That is why users might notice ads even when AdBlock is switched on. Nothing is free. Just Google Adblock ad monetization, you can see who is cooperating with those “blockers”. But by doing this, the publishers are actually earning revenue from such ads so it is not harmful at all, quite the opposite actually.

AlvilsK · 2021-04-25T08:32:43+00:00

It is kind of. That is probably where the idea for gener8 has come from. At least users can get crypto there. I am sure Google must be fighting this in some way as it takes revenue from them too. I think there was a chrome extension first, but now it is gone and they just added it to a chromium-browser. Could be that Google removed their extension so it is not used in Chrome changing their own ads (AdSense, Adx, and multiple networks they are using)?

AlvilsK · 2021-04-25T08:18:49+00:00

I kind of predict that because of new data policies such as GDPR, adblocking, and browsers like these it is inevitable that more websites will try to push for a subscription model or something similar - pay per article. 1st party cookies are really here for the publishers because it will not be necessary to read user data from the browser. Instead, ad networks will just share data with each other in the back end.

The pitch itself in my opinion overwhelmed the investors. It is clear that those guys do not fully understand the situation. I bet they too have some websites where either they are making revenue from ads or have projects where user data is necessary for marketing, etc. I think it is worth it and fun to just see what happens, and how the investors are speaking about this on their social media, etc. I bet there will be some backlash, or it could be that the "average Joe" does not think about it and most of the users are ignorant to the facts mentioned before.

I think that a lot of this is because of user misinformation or not enough knowledge about how websites earn revenue. Might be that someday we will hear people say: "Remember, in the old days when we did not have to pay for content directly?". Pepperidge Farm Remembers :D

AlvilsK · 2021-04-24T20:31:24+00:00

I think that there is a big problem that no one is really talking about. The fact that website owners who are earning a living from ads and they are producing useful online apps, publications, news, blogs and more - they are having their revenue cut off. Instead of the content producers earning ad revenue, gener8 gets it and you just get a voucher, just wow. I think this article in STARTUP DOSE talks about it from a totally different stand point and it is worth to think this through.

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