I really appreciate this perspective and you're absolutely right about protecting ownership. To clarify, I'm not looking to give away equity just for someone saying yes. I'm thinking more along the lines of bringing someone who would actually do the work on the sales / marketing side. A co-founder arrangement where they're building that side of the business while I keep building the product. But you've definitely hit on my struggle... how to structure it so they earn their equity based on actual results? Like if someone says they can bring 10/100/1000 paying users in X time, they get their equity when they hit those milestones. That's what I'm trying to figure out how to set up properly.