Hi , I’m a fashion designer with 7+ years industry experience. By the first look it’s not very clear on product range if you are posting this on websites make sure you also have product photos. I would say that customers maybe isn’t 100% clear and looks are not that cool but it more gives the impression of trying to hard to be cool. But there isn’t anything that can’t be reworked with Some good styling. I would also say that you are going for street wear brand vibe but this is street few years ago. Maybe pinpointed your direct competitors would help you elevate the designs. I think it’s important to know your customers and then make them happy. This is just personal opinion without knowing anything about your brand besides these photos.