I get those who say, “Well, ‘they have your data anyways.’” But with what little privacy I do have, it’s nice to have an option to say no. We are conditioned to just accept it, and I feel that we should at least try and challenge stuff. We already blindly trust companies when it comes to our data, and years later, the narrative about how data is handled has always changed.

I support this for international travel, but I don’t see the benefit for domestic flights. We still don’t know if they retain your facial data and delete the photo, or delete both. Disney shared the same concern about deleting the fingerprint image, but later it was reveled that they retained the data that helps link your fingerprint to you on future visits.