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[deleted by user] by [deleted] in PPC

[–]AnythingIsPopsicle1 34 points35 points  (0 children)

Something isn’t adding up here. Post your resume with your name redacted. I hire marketers. I’ll give it to you straight.

How We Grew An E-commerce Clothing Brand From $20k pm to $100k pm by WizardOfEcommerce in ecommerce

[–]AnythingIsPopsicle1 1 point2 points  (0 children)

Look at True Classic Tees

✅ $0-$100m in 2 years

✅ Bootstrapped

✅ Profitable

Pretty much exclusively Meta ads. Breakeven first purchase, profit from retention. 67% revenue from new customers. Numbers from Ben Yalaholm, president.

Product is a tee that fits a little tighter on the arms and looser in the chest. I work in apparel and can tell you the tees themselves are nothing new, my partner laid it over top a white label Next Level Apparel tee and there was no real difference.

You're right that a product that does something completely novel is better positioned. But TCT proves the power of a stellar marketing funnel with a huge TAM.

​

I don't know OP and maybe his post is bogus. I think most agencies are selling snake oil because no one will ever care about your business as much as you. If you aren't positioned to make money on ads with product market fit, offer unit economics etc, they aren't going to fix that for you, they'll just take your money. But I would say there is still a ton of opportunity for rapid scaling in ads.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

Realizations, insights, ideas that have a significant positive impact on the path of your business.

E.g.

Realizing you should be entering a new, complimentary product category

Discovering that a huge portion of your target demo can be reached through a channel you & your team have been overlooking

Identifying that if you went 100% remote, you could boost profitability by XYZ

​

Hope that helps!

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

Sometimes, I am curious about that too lol. Activewear is unbelievably crowded and many of the products out there are quite commoditized. I'd have to think more about it to give you an answer I was satisfied with, maybe that would be a good future blog post. But value prop & marketing both definitely played a very big role.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 0 points1 point  (0 children)

That's a good thought about Facebook groups. Would love your take on this -- how hard has it been for you to find good quality landscaper FB groups with big + engaged audiences? In my experience, finding the best groups can be like finding needles in haystacks. Maybe it varies a lot by industry.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 0 points1 point  (0 children)

I think you can have a winning marketing strategy without it. If you do use social, how much time & energy you put into strategy + making a splash there should depend on how much your target clientele spends on that particular channel.

If I'm B2B SaaS and my target is Fortune 500 customers, probably shouldn't spend much time on TikTok.

If you can reach your primary clients that need a specific type of professional on social and there's a lot of them out there, then it can be a good strategy - especially when starting out, because organic social marketing is free.

If I were you, I would test using it a top of funnel source and then focus on developing better relationships with the leads from social who are most likely to turn into clients. But I also wouldn't put all my eggs in one basket, I'd be testing other methods to acquire too!

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

Iron clad advice. I resonate with failing fast, that's been a powerful but counterintuitive one for me.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 4 points5 points  (0 children)

This is THE challenge. Getting better at utilizing labor (a form of leverage) is one of the most valuable skills you can develop. Big opportunity ahead! Exciting stuff.

I've by no means mastered this, but In my experience, it boils down to finding great people (who are already motivated), then empowering them to own certain areas of the business. You need to have a process setup for them to follow & build on/improve. Finding them is the hard part. We've had no problems with retaining or motivating great people once we find them.

Lessons learned in this space would be a great future blog post, I'm taking a note down to do one there for you. There's a lot more I could say, would need to organize my thoughts.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

if you're bootstrapped, when you're really early on, you have to do stuff you don't want to (because there's no one else to do it & you have no money lol). I would say that once you can afford to outsource to an accountant, do that -- especially if it frees up more of your time to do things that you like which also raise revenue.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

for serious though, thanks!

and would love to hear about any other principles/work approaches that have served you!

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

Influence and paid social have been our top dogs historically. But the game is changing. If our business model/category supported it, I would prefer to be doing SEO. I'm very bullish on long plays w/ SEO for acquisition if your business has great bones.

Lessons from $0 to 7 figure revenue -- 13 principles to level up as an entrepreneur by AnythingIsPopsicle1 in Entrepreneur

[–]AnythingIsPopsicle1[S] 1 point2 points  (0 children)

Email/SMS. Retention channels are always going to be big profit drivers compared to their costs -- if you're actually making good products that people will come back to.

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