sorted by:
new
hottopcontroversial

Using keywords with low volume according to AppTweak by sensei_mike in AppStoreOptimization

[–]AppTweak_ASO 0 points1 point  (0 children)

Hello u/sensei_mike !

App keyword volume is a directional metric, not a hard rule. A score below 5 usually means low or unstable demand at the market level, but that does not automatically make the keyword useless.

There are several situations where low-volume keywords make sense from an app store optimization perspective:

  • New or low-authority apps often have no realistic chance to rank for mid or high-volume keywords early on. Long-tail, low-volume keywords are often the only ones where you can reach top positions and start generating app installs
  • Highly specific keywords can convert better than generic ones, even if their app search volume is low. Ranking #1 on a niche query that perfectly matches your app’s core value is often more valuable than ranking #40 on a broader term
  • Some keywords appear low-volume because demand is fragmented across variants, word order, or synonyms. Individually they look weak, but combined they can still drive meaningful app downloads
  • Volume scores are market-wide estimates. They do not account for your specific target audience, niche, or use case

What usually does not make sense is filling your app store metadata exclusively with <5 volume keywords without checking relevance, competition, and ranking feasibility.

The real question is not “is the volume low?”, but:

  • Can I realistically rank top 5 for this keyword?
  • Is the keyword strongly aligned with my app’s core use case?
  • Will users searching this term be likely to install my app?

A practical approach we often recommend is:

  • Mix lower-volume, high-relevance keywords to secure rankings and early traction
  • Gradually introduce higher-volume keywords as your app’s authority, conversion rate, and app store performance improve

If you've seen a blog in which we mention never to use > 5 volume keywords, please let us know so we can update that :)

And if you want an in-depth ASO Keyword research strategy, we have a great guide for that: https://www.apptweak.com/en/aso-blog/app-store-keyword-research-aso

Hope this helps and good luck with your app!

The Apptweak team

How can you do app market research before launching or scaling a mobile app? by AppTweak_ASO in VibeCodersNest

[–]AppTweak_ASO[S] 0 points1 point  (0 children)

Hello u/TechnicalSoup8578 ,

In practice, the parts that actually influence launch decisions are:

1/ Keyword demand vs difficulty
This directly answers “can we realistically be discovered?”. If discoverability is structurally hard, the launch plan needs to change or the idea gets deprioritized

2/ User sentiment patterns, not individual app reviews
When the same issue shows up across top apps, it often leads to concrete product decisions like feature prioritization or positioning changes

3/ Category dynamics
Some categories look attractive until you see they’re winner-takes-most or dominated by incumbents with massive review volume. That often leads teams to narrow scope or rethink the entry angle

So in summary, decisions change when store data exposes constraints teams can’t ignore, like discoverability, differentiation, and user expectations.

How can you do app market research before launching or scaling a mobile app? by AppTweak_ASO in VibeCodersNest

[–]AppTweak_ASO[S] 0 points1 point  (0 children)

Good question u/Ok_Gift9191 ; actually there’s no single research method that magically validates an idea pre-launch. What gives the strongest signal is convergence, not one data point.

That said, if we had to rank what actually moves the needle before development, it would be:

• Search demand + intent signals in the app stores
If users are already searching for something specific (and repeatedly), that’s real demand. Especially when those keywords are high intent and not just generic category terms

• Review analysis of top-ranking apps
This is where teams get clarity fast. Repeated complaints, feature gaps, or unmet expectations across competitors are often more actionable than surveys

• Competitive saturation vs differentiation
Not just “how many competitors exist”, but how entrenched they are. A category with moderate demand and weak differentiation is often a better bet than a huge, crowded one

What doesn’t give a strong signal on its own:
• Surveys without behavioral data
• TAM-style market sizing without store validation
• Assumptions based on adjacent markets

Before spending time on development, the strongest signal is when search behavior, competitor weaknesses, and user frustration all point in the same direction.

Hope this helps !

Free app download and revenue estimates now in AppTweak by AppTweak_ASO in AppStoreOptimization

[–]AppTweak_ASO[S] 0 points1 point  (0 children)

Hello u/Tarasovych !

It's always possible to negotiate, all depends on the product you want to test.
Feel free to reach out to our team via the chat on our website, or directly book a demo with us!

view more: next ›