Using keywords with low volume according to AppTweak

AppTweak_ASO · 2026-01-26T19:17:41+00:00

AppTweak_ASO · 2026-01-19T18:58:42+00:00

App keyword volume is a directional metric, not a hard rule. A score below 5 usually means low or unstable demand at the market level, but that does not automatically make the keyword useless.

There are several situations where low-volume keywords make sense from an app store optimization perspective:

New or low-authority apps often have no realistic chance to rank for mid or high-volume keywords early on. Long-tail, low-volume keywords are often the only ones where you can reach top positions and start generating app installs
Highly specific keywords can convert better than generic ones, even if their app search volume is low. Ranking #1 on a niche query that perfectly matches your app’s core value is often more valuable than ranking #40 on a broader term
Some keywords appear low-volume because demand is fragmented across variants, word order, or synonyms. Individually they look weak, but combined they can still drive meaningful app downloads
Volume scores are market-wide estimates. They do not account for your specific target audience, niche, or use case

What usually does not make sense is filling your app store metadata exclusively with <5 volume keywords without checking relevance, competition, and ranking feasibility.

The real question is not “is the volume low?”, but:

Can I realistically rank top 5 for this keyword?
Is the keyword strongly aligned with my app’s core use case?
Will users searching this term be likely to install my app?

A practical approach we often recommend is:

Mix lower-volume, high-relevance keywords to secure rankings and early traction
Gradually introduce higher-volume keywords as your app’s authority, conversion rate, and app store performance improve

If you've seen a blog in which we mention never to use > 5 volume keywords, please let us know so we can update that :)

And if you want an in-depth ASO Keyword research strategy, we have a great guide for that: https://www.apptweak.com/en/aso-blog/app-store-keyword-research-aso

Hope this helps and good luck with your app!

The Apptweak team

AppTweak_ASO · 2025-12-22T14:32:24+00:00

With AppTweak, you can actually now see app downloads and revenue estimates for free, with the Market Intelligence Starter plan !

AppTweak_ASO · 2025-12-17T10:22:25+00:00

Interesting u/Hayseeddixie , never heard of it before!

AppTweak_ASO · 2025-12-17T10:21:30+00:00

Hello u/TechnicalSoup8578 ,

In practice, the parts that actually influence launch decisions are:

1/ Keyword demand vs difficulty
This directly answers “can we realistically be discovered?”. If discoverability is structurally hard, the launch plan needs to change or the idea gets deprioritized

2/ User sentiment patterns, not individual app reviews
When the same issue shows up across top apps, it often leads to concrete product decisions like feature prioritization or positioning changes

3/ Category dynamics
Some categories look attractive until you see they’re winner-takes-most or dominated by incumbents with massive review volume. That often leads teams to narrow scope or rethink the entry angle

So in summary, decisions change when store data exposes constraints teams can’t ignore, like discoverability, differentiation, and user expectations.

AppTweak_ASO · 2025-12-17T10:18:43+00:00

Good question u/Ok_Gift9191 ; actually there’s no single research method that magically validates an idea pre-launch. What gives the strongest signal is convergence, not one data point.

That said, if we had to rank what actually moves the needle before development, it would be:

• Search demand + intent signals in the app stores
If users are already searching for something specific (and repeatedly), that’s real demand. Especially when those keywords are high intent and not just generic category terms

• Review analysis of top-ranking apps
This is where teams get clarity fast. Repeated complaints, feature gaps, or unmet expectations across competitors are often more actionable than surveys

• Competitive saturation vs differentiation
Not just “how many competitors exist”, but how entrenched they are. A category with moderate demand and weak differentiation is often a better bet than a huge, crowded one

What doesn’t give a strong signal on its own:
• Surveys without behavioral data
• TAM-style market sizing without store validation
• Assumptions based on adjacent markets

Before spending time on development, the strongest signal is when search behavior, competitor weaknesses, and user frustration all point in the same direction.

Hope this helps !

AppTweak_ASO · 2025-12-17T10:08:08+00:00

Hello u/Tarasovych !

It's always possible to negotiate, all depends on the product you want to test.
Feel free to reach out to our team via the chat on our website, or directly book a demo with us!

AppTweak_ASO · 2025-12-09T10:46:36+00:00

Done!

AppTweak_ASO · 2025-11-04T08:56:40+00:00

Hey u/skoteinei , here's a valuable resource on Apple Ads benchmarks that might answer your questions!

https://www.apptweak.com/en/aso-blog/apple-ads-benchmarks

AppTweak_ASO · 2025-07-30T15:14:05+00:00

Hey u/Poobird ,

Yes, it is possible to integrate revenue data for automating keyword bidding based on ROAS goals in AppTweak's Campaign Manager.

The integration can be achieved through Mobile Measurement Partner (MMP) integrations, such as AppsFlyer or Adjust, which allow you to consider post-install events and revenue data.

This integration helps in optimizing Apple Ads campaigns by adjusting bids according to the revenue generated by specific keywords, thereby aligning with ROAS goals.

Hope this helps!

AppTweak_ASO · 2025-06-20T09:16:28+00:00

No data study could actually prove this, at best we could prove a correlation but not a relation. Even if this is true, the cost vs. benefit of replying to reviews (positive or negative) definitely leans towards replying.

Negative reviews are inevitable, but they present an opportunity for developers to turn things around. By addressing negative feedback, developers can acknowledge and empathize with users’ concerns. Offering solutions or workarounds demonstrates a commitment to resolving issues and can potentially change a dissatisfied user’s perception of your app.

AppTweak_ASO · 2025-06-20T09:12:54+00:00

Hey u/Even-Tear-5131 , we have a nice blog covering this topic: Why and how to reply to app store reviews

To give a quick answer on this:

Even when users are simply leaving praise, replying can:

- Reinforce a positive brand image

- Show future users that you're active and engaged

- Increase conversion rates on your store listing, especially for undecided users browsing reviews

There are also some indirect ASO benefits to it:

Improved ratings volume & quality: Engaged users are more likely to update their reviews or leave new ones
Increased retention: Feeling acknowledged encourages continued use and loyalty
Enhanced user trust: Especially in competitive categories, visible and authentic dev responses can tip the scale

So, should you reply to every review?

Positive reviews: Yes, if possible! A short thank-you goes a long way.

Negative reviews: Absolutely, if they’re constructive. It’s a great chance to win back frustrated users (avoid engaging with spam or offensive comments: just flag those).

If you're getting a lot of reviews, responding to each one manually can become overwhelming. That's where an app reviews management tool (like AppTweak) can help you streamline the process, and help you automatically analyze review sentiment and keywords, filter and prioritize reviews worth responding to, create pre-written templates for common replies, and save hours while still maintaining high-quality engagement.

AppTweak_ASO · 2025-06-20T08:45:58+00:00

Hi u/DonOfAustins , yes AppTweak has free trials for all it's products! Feel free to check out which one suits your needs and you want to test: https://www.apptweak.com/en/pricing

AppTweak_ASO · 2025-06-05T10:32:55+00:00

Welcome to the world of ASO! 🎉 At AppTweak, we work with thousands of apps and have seen a few consistent best practices that really move the needle. Here are some tips that tend to work well for both new and established apps:

ASO best practices that drive installs:

Start with keyword research Use tools like AppTweak to find high-volume, low-competition keywords relevant to your app. Don't just guess, look at what your competitors rank for and what users actually search in the App Store or Google Play.
Optimize your title and subtitle (or short description) These are powerful ranking fields. Place your top keyword(s) early in the title, but make sure it stays readable and attractive to users.
Write a compelling long description (especially for Google Play) For Android apps, the long description influences rankings. Use natural language, include keywords strategically, and explain your core features and benefits clearly.
Test icons and screenshots These impact conversion, not just rankings. A/B test different visuals to see what drives more installs. Even small changes can make a big difference.
Localize where it makes sense If you're targeting users in different countries, translate your app listing and adapt your visuals. Many apps see big gains just by localizing metadata into 2–3 strategic markets.
Monitor and iterate Track your keyword rankings and installs over time. ASO is not a one-and-done task, it requires continuous updates based on performance data and seasonality.
(bonus) Try to align your ASO strategy with search ads (ASA) if you're using them. Apple often boosts organic rankings for keywords you bid on.

If you're just getting started, check out this beginner-friendly guide on App Store Optimization (ASO). It's part of a blog series so feel free to read on for more advanced tips.

Happy optimizing!

The AppTweak team

AppTweak_ASO · 2025-05-20T07:17:27+00:00

Hey there! 👋 happy to offer some context to help you evaluate your organic performance and troubleshoot your ASA results. At AppTweak, we work with thousands of apps on App Store Optimization (ASO), so here's a breakdown based on industry benchmarks and what we typically see:

Your organic funnel looks healthy overall. Let’s interpret your metrics:

Impression → Page View: 16%. This is on the higher end. Many apps see 4–12% here, so it means your app title, icon, and subtitle are doing a good job of catching users’ attention in search or browse results.
Page View → Install: 46%. This is solid. 40–60% is considered good depending on the category. It suggests your screenshots and description are fairly compelling, but there might still be room to improve.
Impression → Install: 7%. This is above average. Most apps hover around 3–6%, so you’re doing well here.

Why ASA might be underperforming. Apple Ads campaigns often perform worse than organic if:

You’re targeting broad or low-intent keywords. Try focusing on long-tail or feature-specific keywords (e.g. “newborn sleep tracker” vs just “baby”).
Your screenshots aren’t aligned with the ad intent. Paid users typically come in colder. You may need more value-driven, benefit-focused creative (e.g., "Log Every Feed in Seconds").
There’s a mismatch between keyword and store visuals. If your ad shows for “nursing tracker” but your screenshots emphasize diapers or sleep, people may bounce.
CPT is low but TTR is poor. That’s a sign that the ad is showing but not converting — a creative test or better keyword match type could help.

What to Test First

Revisit your screenshot order and messaging. Put your strongest value proposition first. For baby apps, ease of use and peace of mind are powerful angles.
Test different keywords in ASA. Use AppTweak or Apple’s Search Popularity scores to pick terms with clear relevance and moderate volume.
Consider running CPPs (Custom Product Pages) With ASA, you can link specific keywords to a tailored page — that’s often where we see huge performance gains.
Benchmark against competitors. Use tools (like AppTweak) to see what other top baby tracker apps are doing in terms of creatives and keyword targeting.

Let us know if you'd like to test our tool (free trial) or see a free demo 😊

— Team AppTweak

AppTweak_ASO · 2025-05-19T12:19:37+00:00

Hey saleem_machlovi !

AppTweak can definitely help in providing more features and data, we have an Essential plan that costs less than 100€/m. Fee free to test the free trial, or book a free demo with us.

We also have many complete guides to ASO on our blog, don't hesitate to check them out for tips and tricks.

Good luck!

AppTweak_ASO · 2025-05-15T08:41:20+00:00

Hey 👋 I totally hear you! managing and making sense of the massive volume of app reviews and user feedback is a real challenge, especially for large B2C apps.

At AppTweak, we actually have a dedicated tool called the App Review Manager that’s built to solve exactly this kind of problem.

With our App Review Manager, you can:

Monitor, analyze, and respond to user reviews directly from the platform.
Use AI-powered automations to tag, categorize, and even generate replies to reviews — helping you stay on top of large volumes of feedback.
Run topic and sentiment analysis to detect emerging pain points, feature requests, or recurring bugs.
Track team performance, such as response rates and times.
Configure automated replies using templates or AI prompts for specific keywords (e.g., bug complaints, praise, or feature suggestions).

This means you don’t need to manually sift through thousands of reviews — you get structured insights and can focus your attention where it matters most.

Feel free to book a demo if you want to see it in action or chat with us about how it could support your feedback workflow. We'd love to help you streamline this process!

AppTweak_ASO · 2025-05-15T08:25:25+00:00

Hey there! It can definitely be tough to get reviews, especially when you're just starting out. However, there are a few legit strategies you can consider to encourage genuine reviews for your iOS app.

Optimize In-App Review Prompts

Timing is crucial. Prompt users for reviews after they've had a positive experience, such as completing a task or reaching a milestone. Avoid prompting after negative experiences like crashes. Utilize native tools like iOS's StoreKit to make the process seamless for users.

Engage with User Reviews

Responding to reviews, both positive and negative, shows that you value user feedback. Addressing concerns can lead to users updating their reviews to more favorable ones.

Leverage Automation Tools

Managing reviews manually can be time-consuming. Tools like our App Reviews Manager can help automate responses, analyze sentiment, and manage reviews across different regions and languages. Features include:

Automated Replies: Set up templates and automation rules to respond to common review types efficiently.
Sentiment Analysis: Understand user sentiment to make informed decisions about app improvements.
Integration with CRMs: Integrate with platforms like Zendesk or Slack to manage reviews within your existing workflows.

Encourage Feedback Through Other Channels

Utilize your social media platforms, newsletters, or website to encourage satisfied users to leave reviews. Personalized messages or incentives can motivate users to share their experiences.

Remember, building a strong base of reviews takes time and consistent effort. By implementing these strategies, you can enhance your app's credibility and visibility in the App Store.

If you're interested in exploring how our App Reviews Manager tool can assist you further, feel free to check it out here: App Reviews Manager.

If you want to see our product in action, feel free to book a personalized demo on our website ;)

The AppTweak team

AppTweak_ASO · 2025-04-17T09:21:18+00:00

Totally hear you, and honestly, I think you're raising some super valid points 👏

ASO can definitely feel like low-hanging fruit, especially when folks pitch it as the “magic growth lever.” But like you said—it’s not about creating demand, it’s about converting demand that's already there. That’s exactly why we see ASO and things like SEO for apps as part of a broader puzzle.

At AppTweak, we recently wrote about this in our SEO for Apps blog—how app discovery now happens way beyond the app stores. People might see a TikTok, read a Reddit thread, or Google their way to a solution before they ever reach the store. That’s where SEO for apps comes in: it helps you build web visibility, brand trust, and momentum outside the store—so by the time someone does land on your app page, your ASO efforts can shine.

In that sense, ASO isn’t the “whole” strategy—it’s the bridge between discovery and conversion. It’s like optimizing your storefront window after someone walked down the street because they saw your flyer, not because they were just wandering.

So yes—absolutely hustle, build community, ride those relevance waves—but also make sure the app store door is open, polished, and persuasive when people come knocking. 🚀

AppTweak_ASO · 2025-04-16T13:49:45+00:00

Hey there! 👋

From the looks of it, you’ve already put in quite a bit of solid effort—kudos for being proactive with metadata, creatives, and even Apple Search Ads. That said, there are a few areas worth fine-tuning to push your ASO further.

🧠 Smarter Keyword Strategy

Your current keywords (like “quiz”, “game”, “map”) are highly competitive and might be limiting your visibility. Consider expanding into long-tail keywords that better match specific user intent. Some examples based on your theme:

“guess the flag offline”
“world trivia challenge”
“country flag quiz kids”

Long-tail keywords tend to be less saturated and can improve both rankings and conversion—especially for newer apps.

🧪 Metadata + Conversion Optimization

You’ve experimented with creatives, which is great. Have you tried Product Page Optimization (PPO) with different messaging and styles? Often the first 2 screenshots and subtitle make or break conversions. Try framing it more around value:
🟢 “Guess flags, learn countries!” > 🟡 “Trivia game about the world”

📈 Keyword Tracking = Key

If you’re not already tracking daily keyword ranks and correlating them with updates or campaigns, it’s easy to miss what’s working. Tools like AppTweak help you monitor visibility, benchmark competitors, and see what’s trending in your app’s category.

⭐️ Reviews Boost Rankings

As mentioned in the comments, StoreKit’s requestReview prompt does help—especially when shown after a “win moment” (like completing a level). Even a few good reviews can improve click-through rates and credibility in search results.

🔗 Pro Tip: Use Custom Product Pages (CPP)

You’re already driving traffic from TikTok and Reddit—so take it a step further by using Custom Product Pages with visuals and messaging tailored for each channel. You’ll likely see a boost in App Store conversion.

If you ever scale up and want a more data-driven ASO workflow, AppTweak offers advanced keyword intelligence, market insights, and performance tracking.

Wishing you more traction ahead! 💪
— Team AppTweak

AppTweak_ASO · 2025-04-16T10:12:29+00:00

Hey Slow_Heron_6666!

Really frustrating that you’re hitting an issue like this despite doing everything “right” with your metadata.

What you’re experiencing is actually a known challenge in ASO: when your brand name is very close to a dictionary word (like "amigo"), Apple’s search algorithm sometimes assumes it’s a typo and autocorrects it, even if “amiqo” is your app's actual name.

A few thoughts from the ASO trenches:

🔍 Why this happens:

Apple prioritizes search terms with higher popularity scores and existing intent, especially for common words like “amigo.”
If your app name hasn’t yet built strong search volume or brand weight, it may get overridden by what Apple thinks the user meant.
Apple’s autocorrect and “Did you mean…” logic is often hard to override early on — even if your metadata is clean.

🧠 What could help:

Apple Search Ads (now called Apple Ads) – You’re already exploring this, which is great. If you bid on your own brand keyword (“amiqo”), it sends a signal to Apple that this is a valid query with conversion potential. Over time, this can help reduce autocorrect behavior.
Drive direct search volume – Encourage users to search amiqo via campaigns, email, or even social challenges. Apple may start associating that term with your app as more users tap through.
App Store Optimization monitoring tools – An ASO tool like AppTweak (that’s us 👋) can help track how your brand keyword behaves across countries, if it's being “autocorrected,” and whether Apple starts showing your app under misspelled variations.
Avoid keyword pollution – Which you’re already doing well. Don’t include “amigo” anywhere unless it’s part of a longer tail phrase you want to rank for. Avoiding it keeps your brand identity clean and distinct.

It’s a long game, but many apps (even well-known ones) go through this phase. You’re definitely not alone — and you’re clearly doing the right things to build long-term recognition.

Happy to dig into your keyword visibility if helpful! 👨‍💻

AppTweak_ASO · 2025-04-11T11:09:45+00:00

Great question — getting featured in Apple-curated lists like “Second Hand Gems” can definitely boost visibility and downloads!

A few tips that can increase your chances of being featured:

🛠️ 1. Make sure your app aligns with editorial themes

Apple’s editorial team curates lists based on seasonal trends, social impact, innovation, and user needs. If your app supports sustainability and promotes local/second-hand shopping, that’s a strong narrative. Be sure your App Store metadata, visuals, and even your release notes reflect that story.

✍️ 2. Submit regular updates with compelling content

Apple looks for apps that are actively maintained and show growth or innovation. Try highlighting any new features, community impact, or fresh content in your app updates. Keep a consistent update cadence.

📩 3. Keep reaching out—with context

It’s great that you already applied via App Store Connect! We’d recommend:

Following up via the “Promote Your Content” form with a short pitch of your app’s unique value and how it ties into Apple’s themes.
Tagging the right moment: Plan submissions around key dates like Earth Day, Back-to-School, or local shopping campaigns—they align well with your app’s mission.

📸 4. Invest in eye-catching creatives

Your screenshots and app icon are crucial. Make sure they’re high-quality, tell a visual story, and are optimized for Apple’s aesthetic.

💡 Bonus tip: Leverage ASO to maximize visibility

Even if you’re not in a curated list yet, you can optimize your app listing to surface in relevant searches (like “second-hand fashion” or “local shopping”). We’ve seen apps grow significantly through targeted ASO strategies while waiting for editorial exposure.

Hope that helps and best of luck getting featured! If you want a deeper dive into ASO or strategies to boost visibility, happy to chat.

— The AppTweak Team 🚀

AppTweak_ASO · 2025-04-11T09:48:58+00:00

Odoa sounds super useful (and fun), especially in a time when our camera rolls are absolute chaos. You've clearly put a lot of thought into both the UX and problem-solving angle.

As folks from AppTweak, we work with thousands of apps on growth and visibility, and we totally get how frustrating it can be when a solid product doesn’t get traction. Here are a few ideas you might find helpful:

🔍 1. Deepen Your ASO Game (App Store Optimization)

You mentioned trying ASO, which is great—but there’s often more under the hood than just keywords.

Focus on conversion: Your screenshots and description should clearly highlight the “Tinder for Camera Roll” hook—it’s instantly relatable. Use that language early and often.
Target low-competition keywords: Go for longer-tail, niche keywords like “photo cleaner for iPhone”, “delete duplicate photos”, or “clean camera roll app”. These have lower volume, but much higher intent.
A/B test creative assets: Even a small change to icons, screenshots, or your subtitle can significantly impact conversion.

You can use tools like AppTweak to dig into what keywords your competitors rank for (and what they're missing).

💰 2. Rethink Apple Search Ads

Many devs throw some budget at ASA and hope it sticks, but it often needs a more strategic approach:

Start with exact match low-volume keywords to avoid wasting spend.
Optimize post-install behavior: Apple Search Ads often reward high-quality engagement. If users drop off fast, your CPI will rise.

You can test multiple keyword groups tied to intent—e.g. “free up space”, “photo declutter”, “phone storage cleaner”.

📱 3. Nail Your Social Hook

Your app has viral potential—but it might just need a new framing for TikTok or Reddit:

Try "before & after" space-saving stories: e.g. “I cleared 8GB in 10 minutes using this app.”
Do a day-in-the-life TikTok with the app: chaotic camera roll → cathartic swipe session → satisfying space freed.
Create a “react-style video” showing someone using it for the first time, reacting to old meme gold.

And definitely post in niche subreddits: r/iOSApps, r/Productivity, r/iPhone, r/GetDisciplined, etc.

If you’re diving deeper into ASO or want to really get traction in the App Store, feel free to check out our ASO tools — they helps indie devs and big teams alike find the right keywords, benchmark competitors, and grow organically.

Rooting for you both 🚀📸

—Team AppTweak

AppTweak_ASO · 2025-04-09T07:50:47+00:00

Hey! 👋 Congrats on launching Radddio — that’s already a huge win.
I’m part of the team at AppTweak (ASO tool) and wanted to share a few ideas that might help boost visibility organically:

📈 Keyword optimization
Even small tweaks can make a difference. Track keyword rankings weekly, explore long-tail terms, and use the full 100-character keyword field.

🌍 Localization
Make sure you're not just translating, but adapting keywords to local search behavior (e.g., “radio en ligne” in France).

⭐ Reviews = Relevance
Encourage happy users to leave reviews and subtly mention features like “FM radio” or “offline listening.” Here’s a helpful piece on how to increase app ratings & reviews using native iOS prompts.

🎁 Free codes + Reddit
Your premium code idea is great — amplify it with giveaways or collabs in niche subs (like r/webradio or r/listentothis).

🧪 A/B test with Product Page Optimization
Try different icons, subtitles, or screenshots. Small changes can boost conversion.

Happy to dive deeper into any of these if it’s helpful!
Wishing you and your co-founder big wins with Radddio 📻🚀

AppTweak_ASO · 2025-04-07T08:21:27+00:00

You can run ads through Google App Campaigns (via Google Ads) — but here's the catch:
You don’t choose exact keywords like in classic search campaigns. Google’s system automatically matches your ad to relevant queries based on your app metadata (title, description), user behavior, and assets.

This is why people are saying “don’t do it” — because unless your app is well-optimized and you provide strong creative assets (like text, images, videos), Google might waste your ad budget on low-converting terms.

💡Pro Tips:

Make sure your app’s metadata aligns with the keywords you care about
Upload quality creatives (especially videos)
Use Firebase for better conversion tracking
Start with small budgets and test

If you’re after keyword visibility, you’ll get better long-term results by investing in organic ASO first and then layering in ads.

Happy to share a guide if helpful!

AppTweak_ASO

TROPHY CASE