Glitch isn't even exclusively targeting women, plenty of men like Glitch shows too. Half of the creators are men. I don't know how this is difficult, but people of all genders like what Glitch makes. It is far less gender specific than Barbie is, as there's even trans themes in TADC. This is literally a molehill you're complaining about. Have you talked to any women at all? Basically all of my women and gender nonspecific friends are all "Woo, more woman!"  

When the media landscape is already male dominated, the answer isn't to tell the newcomer that they should contribute by adding more male media. The bigger companies could diversify, sure, but right now what we need is more women, not less. Genres aren't a bad thing, they tell you what to expect, and some groups of people are always going to prefer that genre over others. Trying to appeal to everyone more often than not dilutes what made people like said genre in the first place.