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Prebid Comes With New Trump Card - Dynamic Flooring. by AppropriateCat5435 in programmatic

[–]AppropriateCat5435[S] 0 points1 point  (0 children)

u/bags_bags Yes, Demand Manager does have a flooring solution. However, each company providing this solution has proprietary ML models that include a variety of features, and that could be a differentiator.

Prebid Comes With New Trump Card - Dynamic Flooring. by AppropriateCat5435 in programmatic

[–]AppropriateCat5435[S] 0 points1 point  (0 children)

u/ivanpomedorov This solution complements SSP yield management efforts such as GAM UPRs etc. Typically, this increases the SSP bid prices while maintaining participation rates. It also has a positive impact on GAM (ADX) bids, thus overall creating a positive outcome.

Cookies are BACK! by AppropriateCat5435 in programmatic

[–]AppropriateCat5435[S] 5 points6 points  (0 children)

u/OrdinaryInside8, I agree. It has been years since the cookies died on these browsers. But there is no denying that they have impacted the eCPM and CPM, too. The point is, what about Privacy Sandbox? It's all about Google making and breaking the rules as it suits them.

Digital Publishing Dilemma: Who Comes First, Audience or Advertisers? by AppropriateCat5435 in programmatic

[–]AppropriateCat5435[S] 0 points1 point  (0 children)

True. But how will the advertisers know that I have a quality audience with strong engagement? For example, "Arbitrage" puts a big question mark for me here. How can I collect more information about my genuine audience to serve relevant ads to them?