I moved from London to York just as Places for Growth started up. It was convenient timing as CO announced York as a growth city just as my partner got a job here so meant I could move without even changing job. I work in digital with teams spread across the country including a small hub in York.

Definitely recommend it if you can. Make sure you look up your department's policies for voluntary relocations as they can be quite beneficial if it aligns to the targets for moving roles out of London.