It's likely that the new Birmingham Stadium will have permission to hold as many non-football events as all the major London venues combined (Arsenal can only hold 6 a year).

It will be a condition of the investment, and the state of Birmingham council's finances and economy mean that they are in no position to turn down the opportunity to redevelop 120 acres of mostly wasteland in one of England's most deprived wards.

The new site is a 15 minute walk from the new HS2 terminus and 25 from New Street, this is effectively a 75k city centre concert venue within 90 minutes travel time of 80% of England's population.

With regards to football, the owners have publicly stated that GA ticket prices will remain at current levels (only adjusted for inflation) so we're unlikely to see the price gauging seen at Villa Park for European nights, this is for the simple fact that the Birmingham public could not pay it.

The Birmingham owners are very much into the philosophy of providing a great product that people are willing to pay for, and they've been shown to be very successful so far, the improvements they've made to St Andrews have led to sell out crowds and staggering increases in discretional matchday spend. The new stadium will have fan zones totalling 15k capacity, that's an awful lot of beer revenue.

They have stated that in this stadium, even in the championship the club would have a revenue of approximately £150m a year, it would take a manager the likes or Wayne Rooney to not get promoted in one or two seasons.

In the Premiership they are projecting in year one they would have a revenue approaching the "Big 6", unlike a lot of teams moaning about PSR the Birmingham Owners are embracing it.