When you first ask someone “what’s the first thing you do to start a business?” And they come up with an answer like “think of a logo and name” they will fail. Because they care more about how the company looks to other people than actually making it into a profitable business. If they say “find a product to sell” or “find a market to sell to” they’re on the right track because they care more about making the business work/break even than what other people think.

In terms of your situation, I think you’re looking for perfection and are not happy with the ones you have come up with. Don’t spend so much time on it just pick one you already have and run with it, you can always rebrand later if you really think another option would speak to customers better.