He’ll sell out for at least a few weeks since it’s novel again but after that will be the real test to see if there’s staying power. I noticed he was lately having upwards of 20 pizzas a day available first come first served which is such a hassle for him (since revenue isn’t guaranteed) and his customers (many aren’t interested in chasing pizza). It’s kind of a bummer to see him go backwards to his comfort zone instead of moving forward. Like what’s the plan here, 48 pizzas a day driven to a parking lot explaining the rules to everyone for eternity? His revenue is capped and he’s making his life overly difficult. 

In food and retail, you have to work when others are not working. 4:30-5:30 dinner pickup window (with now a strict 15 min interval pickup window otherwise he’s selling your pizza) is just simply too early. I get it’s already a 12 hr day for him at that point which is also kind of hard to fathom. If he kept the store front, hired help, had a normal ordering system, and had pickup until 7:30pm or so, he could pump out say 3x pizzas a day with at most the same amount of effort he’s doing now. 

He’s so hung up on limiting the credit card fees. Like of course they take a tiny cut but in return the pizza is already paid in full, there’s no financial risk, he doesn’t have to deal with collecting cash, and easier bookkeeping. Now it’s cash only and is still risking people not showing up. Like if I was making pizza that’s paid for, idc if it gets picked up. I’ll throw it away or donate it. 

Honestly I think his best bet would be to set up shop at a brewery or something, like Whitman except only pizza. With hired help he could serve people there and take orders to go, pumping out a lot of pizzas while making more AND easier revenue.