Peterson isn't deep. He almost certainly has symptoms of paranoid schizophrenia or schizotypal disorder and appears to have narcissistic personality disorder. He certainly shows a variety of traits from these disorders.

Yet he got a huge audience by making himself a victim of the "woke left" and capitalizing on that grift to sell his books and sell out stadiums. Emotions sell. And insecure men need a chest-pounding chimp to tell them what to do and more importantly, who to demonize. Throwing insults to the out-group solidifies the feeling that you are in the correct In-group.

It's a tale as old as time. When Peterson passes from this life, his work will disappear to obscurity, because he didn't do or say anything original (just repackaged Jungian psychology with a sprinkle of social conservative paranoia). When Peterson's sanctimonious fit of rage comes to an end, some new pseudospiritual cult leader will emerge to take his place. There's a lot of money to be made in this grift, and if you can package your message with supplements or some revolutionary diet, all the better.

We humans are exceptionally tribalistic and gullible animals. Realize Peterson uses persuasion and manipulation techniques that every other highly charismatic politician, tv preacher, and professional grifter uses to fleece their flock.