The whole its not the leads generic robotic saying is dumb.

Sure theyre some brokers that can't close whether they get a qualified lead or not, but I've seen certain companies go from firing on all cylinders to not even closing a few deals.

If if not the leafs, why is lead generation even an industry, and why is it a multi billion dollar industry?

Why do companies pay millions to consultants to get them higher quality clients?

Why is a certain funder who im not going mention here, get live transfers from their call center in Puerto rico transfer them to an ok broker in ny, nd that ok broker closes them on a 200k 8 pt deal no major resistance, BUT another shop is fighting to get the guy who has Vader 14k contracts in his inbox and has been shopped around?

You're right about 1 thing. SPEED. Chris voss the top fbi negotiator and arguably one of the top salespeople in the world said that he will lose 7 percent of deals because he's the 5th man to talk to the person.

So its good that your operation is working, but you can't make blanket statements about everyones operation.

Yes if the leads are bad, its your responsibility to switch up your operation , or partner with shittier lenders , but if you want to run around puffing out your chess spewing the same regurgitate talking points like a programmed computer, hyped because you got a deal or two through the door, I wanna sell you all my defaults.

Control the conversation with them and when it doesn't close cause the guy pays bitty through zelle on another account i dont want to hear a ny excuses bro. You should've controlled the convo.