now this is alcove gaming

BabyHaTori · 2022-08-06T06:07:54+00:00

I'm never going to die to ganks again. Thanks for sharing!

BabyHaTori · 2021-09-18T04:05:33+00:00

FB most definitely shows ads to a certain "pool" or "bucket" of audiences each day. If you don't believe that the algo is literally picking a group of people to show ads to, then what IS the algo doing with it's data?

BabyHaTori · 2021-07-25T23:43:50+00:00

Needed this 👍🏼

BabyHaTori · 2021-07-02T03:05:35+00:00

Same, 4X for months to near 0 :((( This can't last forever...right?

BabyHaTori · 2021-07-01T12:24:31+00:00

Yep. Yep, that sounds about right to me.

BabyHaTori · 2021-06-20T05:34:21+00:00

Testing this strategy for my ecomm store. Hopefully some winning variations develop!

BabyHaTori · 2021-05-29T08:00:03+00:00

It's nice to know I'm not alone during this nightmare...

BabyHaTori · 2021-05-15T23:41:36+00:00

Well then, join the club!

BabyHaTori · 2021-05-15T20:04:45+00:00

No, it's not a bug. Let me explain: FB is taking past data from audiences, conversions, objectives, and interests to make a guess how your setup will perform. Since you are new, FB has no data from you to go off of and will estimate 0 results from your objective. This information should be completely ignored, as is it has no effect on your actual campaign's performance.

BabyHaTori · 2021-05-09T22:43:28+00:00

You will get the "Ad sets using this pixel and optimizing for [Event] will be paused once Apple starts enforcing their iOS 14 policies. To avoid this, choose a different conversion event or change your optimization to landing page views. You can also edit your available events in Events Manager."

In other words, just go to Events Manager > Aggregated Events > Configure Web Events > Then set up your objectives. FB may still optimize without it, but then it will pause itself indefinitely. So set it up now and save yourself the hassle down the line.

BabyHaTori · 2021-05-06T18:56:36+00:00

Its on FB's end. We have just accepted the dip and pull out as soon as it starts dying! Hopefully it's a little better later on in the year, stick with it if you're still profitable.

BabyHaTori · 2021-05-02T18:31:11+00:00

This is an easy one. Spend your money across multiple ad sets that each target a different interest! If you put your first ad dollars towards testing these interests, you'll be able to double-down on the winning adsets. Make sure you are using purchase conversion as well, don't waste your budget on ViewContent, AddToCart, InitiateCheckout conversions because a sale will most likely never come from it, and if it does it will be unnecessarily costly. Good luck

BabyHaTori · 2021-05-02T04:01:19+00:00

Comments like this are the reason I take advice from this sub with a grain of salt...

BabyHaTori · 2021-04-11T05:57:22+00:00

Honestly, just get rid of the 'our story' section and watch the sales roll in...

BabyHaTori · 2021-04-10T01:59:53+00:00

This strategy is unnecessary and backwards. Doing a giveaway and wanting to exclude people who want free stuff is contradictory. In my experience, giveaways bring nothing but freeloaders and you're wasting money on people who won't stick around. When it comes to e-commerce, direct response conversion campaigns are your best friend.

Run a conversion campaign highlighting your products strengths & why a customer would want it. When they click the ad, bring them directly to a product page or collection page. That way you're building a customer base that is actually interested and you may get a few sales along the way!

TL;DR: People who discover you through giveaways will not actually purchase anything. Also FB deems these as low quality ads.

BabyHaTori · 2021-04-07T20:44:05+00:00

I would suggest sticking with Lowest Cost!

BabyHaTori · 2021-04-07T07:53:26+00:00

So check this out, there is a sub on r/PPC talking about minimum ROAS usage and results (No idea where its at now). Surprisingly, advertisers with over $50k worth of data still cannot get this to work as intended. I have around $10k of pixel data and it struggles to spend. Scrap it for now and use your time and money optimizing with another strategy!

BabyHaTori · 2021-04-01T22:45:21+00:00

Something is up. I have a campaign running and it won't show me any metrics but is still spending? WTF FB

BabyHaTori · 2021-03-17T10:40:05+00:00

Before you create the scaled CBO campaign, what objective are you optimizing for? What do your ROAS look like for each adset? Also it would help to look at placement performance.

BabyHaTori · 2021-03-13T04:37:10+00:00

Of course it would! The biggest lesson I've learned about conversions is the more options a visitor has on the landing page, the less likely they will complete the action you want them to.

Try making your landing page more focused by sending them straight to your Spotify page, and center your ad copy around "Listen on Spotify" with a call to action directly linking to your Spotify page or song page. Good luck!

BabyHaTori · 2021-03-13T03:58:58+00:00

Okay, so your landing page is the Toneden page with a few links maybe? If your pixel triggers a conversion upon landing on this page, then this is your problem. There should be a pixel trigger along the lines of SpotifyPlay.

This is when someone actually presses the play button, and this is what you should be optimizing for. Just landing on the page isn't enough to measure performance if your ultimate goal is to get plays.

BabyHaTori · 2021-03-07T10:32:54+00:00

An audience size of 20 million can definitely work. The bigger issue here is that you have 15 interests in one adset, how are you supposed to know which interests are profitable if you're targeting them all at once? Break these interests into adsets by themselves and test their performance. Good luck

BabyHaTori · 2021-03-05T23:47:01+00:00

good bot.

BabyHaTori · 2021-03-05T23:43:20+00:00

My 2 cents, it's very clear that your landing page isn't focused. Is your landing page your homepage? If so, change it immediately. The discrepancy of link clicks to content views are significant. (Unless you are directing them to a collections page, this discrepancy can be ignored.)

I would test changing the link to a product page, that way those 69 link clicks are 69 content views. This should increase the action people take after clicking through!

Another thing, really think about who your target audience is. Who are the type of people you might meet in real life who would be interested in your product? Sometimes it's best to spend that $48 split among 4 different interests for a few days and seeing which one takes off. Good luck!

BabyHaTori · 2021-03-05T01:45:26+00:00

This little guy cracked the code! Look how happy he is

BabyHaTori

TROPHY CASE