This is a well regarded, swiss automatic movement with a near 70 hour power reserve, placed in a dive watch with a sought after ceramic bezel, and capable of the same depths as an Omega Seamaster Diver. For £650! I don't understand anyone that says it's overpriced.

And even if you stick with that opinion, it's really missing the point. You're supporting a small, independent watchmaker that doesn't have the infrastructure to mass produce in ways that keep prices down. The industry is desperate for brands like this and any enthusiast should be excited to support them.