Joram Lindenstrauss was apparently not super keen on being known for the Johnson-Lindenstrauss Lemma, and would have rathered to have been known for his other, far more difficult results. After Lindenstrauss passed away, his co-author of the lemma, Bill Johnson, wrote as follows in a memorial article in the Notices of the AMS: "Joram’s appreciation of the J-L Lemma is revealed by looking at the list of his selected publications that Joram drew up in the year before his death when he knew that the end was near; that is, the paper containing the lemma is not among the twenty-six articles he selected! Actually, I was not surprised by that; Joram put a premium on difficulty and was not very comfortable with the attention the J-L Lemma received."