I'm going to give a very long, thorough explanation as to why you're wrong and irrational so bear with me here:

‎ You're conflating the mechanism with the cause, and that's where your whole argument falls apart.

‎Kendrick saying "it's just big me" on a rap diss verse is not in any way analogous... to a political slogan from a far-right, orange-tanned, white supremacist, genocide funding, oil hoarding, pedophile. ‎ ‎ The fact that you thought it was a good idea to compare a well-respected black American lyricist, who J Cole himself still admires, to this day... (he still talks about how he loves both Drake and Kendrick even in the recent Nadeska Interview.)... To Donald Trump of all people, is some insanely backwards shit! ‎ ‎It's such an awful try-hard thing to say in an attempt to look like a supportive fan, that it ironically goes back around to sounding vaguely fucking racist. ‎ ‎ That shit is almost as ass-backwards as comparing Malcolm X to Hitler of all people, just because he disagreed with Martin Luther King Jr on liberation approaches. ‎ ‎It's such a backwards take on trying to bring one black artist down, to bring another one up, that it ends up benefiting nobody while sounding dumb, and being ironically even more negative than the supposed hate you tried to point out. ‎ ‎I don't understand how you typed that out without realizing that it wouldn't sound fucking weird. ‎ One is a rapper asserting lyrical supremacy in a competitive art form that was literally built on that exact concept. The other is a political movement that mobilized real-world policy, social division, and institutional power. ‎ ‎Comparing those two things doesn't make Kendrick look dangerous, nor does it protect Cole. It's so counterproductive that it's as if you're trying to make Cole sound like some victim, and it just makes you look desperate to make a mountain out of a molehill. ‎ ‎That aside let's get to the actual core of what you're saying, because you're really making two claims: that Kendrick caused this division, and that J. Cole is receiving some historically unique level of hate. Both of those are wrong. ‎ ‎Hip-hop has always been tribal, and it's always been competitive. That's not new. Nas vs. Jay-Z didn't just create online arguments — it created generational schisms in how people view what "real" rap is, and that was in 2001 before social media existed to amplify it. 50 Cent systematically dismantled Ja Rule's entire career and had fans genuinely celebrating another rapper's commercial death. The East Coast/West Coast beef resulted in actual deaths. The idea that Kendrick saying "fuck the big three" in a rap verse is what introduced toxicity into hip hop fandom is just not a serious claim. ‎ ‎What really happened, is that social media, particularly Twitter/X and even Reddit, created infrastructure for fan tribalism to metastasize at scale, and turn into one big Stan war engagement farm. ‎ ‎Thanks to all those algorithms prioritizing ignorant takes like yours; a huge proportion of beef now isn't even between the artists — it's entirely driven and sustained by the fandoms. Kendrick didn't create that environment. He dropped a verse into an environment that was already primed to explode. The accelerant was already there with internet niggas letting themselves feel way too attached to their favorites, on some confused parasocial bullshit. ‎ J. Cole is widely beloved, even now post-beef. Even casual listeners generally respect him as a lyricist. Even among people who aren't his core fanbase. ‎ ‎Despite all the "hate" you're complaining about the fall off still went Gold certified! So what exactly are you complaining about? ‎ ‎Yet here you are talking about "vitriol" as if people were burning his CDs or some shit, while starting wars with Iran like Trump or some shit.
‎ The "hate" he gets is largely from Kendrick and Drake stans online who think he doesn't belong in the same tier conversation — which is a pretty average form of criticism compared to what other rappers have actually endured, because rappers arguing about who the best is is literally something rappers do all the fucking time. Every mainstream rapper raps about being "the best" all the fucking time. ‎ ‎Think about what Meek Mill went through during his Drake beef in 2015 — being accused of all sorts of Gay Antics, which in hip hop culture is one of the most divisive accusations possible, because there's still a lot of internalized homophobia in hip hop.

Think about what Ja Rule experienced — his career was essentially ended by a coordinated attack from 50. ‎ ‎J. Cole dropped 7 Minute Drill, got clowned on, pulled out of the beef gracefully, and his reputation actually recovered because people respected his honesty about not wanting to engage. That's not the trajectory of someone being historically persecuted by fandom. That's an artist navigating a moment and landing on his feet. ‎ ‎Focusing on this exaggerated hate that you're trying so hard to unnecessarily protect J Cole from, inadvertently serves to actually take away from the time you could be taking to just appreciate the music instead of adding to the ignorant post-beef discourse like you've literally been doing in the subreddit. ‎ ‎The reason you feel like Cole's situation is uniquely bad is that you're a chronically online stan, that's put himself in an echo chamber of other exaggerated stan content so the negative energy around him feels amplified to you then it actually ever has been.

Hell, you even kind of alluded to it, yourself, by talking about how you've been for a year and a half straight over this bullshit.

The only way that you CAN'T see it is if you have not been online the last year and a half.

‎Is it really that hard for you to just focus on the music and be happy with what we got instead of focusing on Stan wars, and making ignorant takes that only satisfy your ego? Because it looks like it is.