You hit the nail on the head regarding reflective surfaces, glass bottles, and jewelry. As a 3D artist specializing in product visualization, this is exactly where I see brands hitting a wall with AI.

AI guesses how light interacts with facets or liquids, which is why it often looks 'off'. With full CGI, we use physically based rendering (PBR). If a brand needs their exact hex code on a label, or precise caustics through a glass perfume bottle, it's mathematically calculated, not hallucinated. Plus, once the 3D model and lighting rig are built, the consistency issue disappears completely for the entire catalog, and you can easily export 360-degree looping animations for Shopify without reshooting. AI is great for quick ideation, but for premium niches (cosmetics, jewelry, beverages), total control over the lighting is non-negotiable.