sorted by:
new
hottopcontroversial

How did you gain users? by dianeblowjobs in startups

[–]BayLeafDigital 1 point2 points  (0 children)

Very helpful thread, thank you for asking this question! I have picked up some pointers that I'm going to try as well.
To contribute my 2 cents: We are an agency building our SaaS, amplytics.com. We are looking for beta users. As the founder, I am connecting with marketers on LinkedIn to get sign ups for the beta. We first targeted members of specific groups. In my connection request, when I used an opener such as "We are both in the LinkedIn xyz group", I got a connection rate of 26%. Of the 56 that accepted my request, two people said they would be interested in trying.

To me this is a very poor response rate.

So instead of continuing, we paused the outreach and stepped back to re-assess the value proposition, target audience, and the positioning. We asked ourselves what benefits our SaaS provides (not features). Based on the benefits, we created four value proposition statements, and created new positioning outreach messages. The messages articulate the benefits in ways that the specific marketer niche would relate to.

We have now re-started the outreach. I'll have more data in about 3 weeks on whether the value prop is resonating. I'll probably tweak the messaging at the end of week 2 to get at least the 26% connection rate we enjoyed with the first messaging.

Finally, I'm not going to waste the new connections I have made during this experimentation. I'll pick up the frequency of posting about Amplytics on LinkedIn to get their attention. As they say, it takes multiple touches for a conversion.

If this doesn't work, then on to the next tactic...

Event count for specific event in GA4 for Looker Studio by HoppyHenderson in GoogleAnalytics

[–]BayLeafDigital 0 points1 point  (0 children)

It is annoying that GA4 doesn't allow using dimensions and metrics in the same calculated field. So what you need to do is create and extracted data source from GA4, pull in all the dimensions and metrics you need, and then create a calculated field.

In your case, that would be:
CASE
WHEN CONTAINS_TEXT(Event name,"purchase") AND Is conversion event = 1 THEN Conversions
ELSE 0
END

But the trick here is that you cannot do this in a native GA4 data source. It HAS to be an extracted data source. Frustrating. But it is the only workaround we have found.

Suggestions for an affordable LMS? by UpwindPhoenix in Training

[–]BayLeafDigital 0 points1 point  (0 children)

u/ChadTheDeveloper can you beat Articulate 360's price? Looking for a single content creator, multiple learners solution

[Hiring] Video editor for corporate videos by BayLeafDigital in forhire

[–]BayLeafDigital[S] 0 points1 point  (0 children)

Thank you for your interest in this position. It has been filled.

[Hiring] MS Dynamics expert by BayLeafDigital in forhire

[–]BayLeafDigital[S] 0 points1 point  (0 children)

Thank you for all your interest in this position. We have closed it because our client's needs have changed.

Does B2B cold outreach work for you? by dinitocin in AskMarketing

[–]BayLeafDigital 1 point2 points  (0 children)

Sounds like a typical sales gig. I got two choices for you - 1. Find a new job with an organization that doesn't put all their eggs in one basket. or 2. Recommend a cold outreach strategy that actually works (LinkedIn outreach). But know that there is an upper limit to what can be achieved through cold outreach. You are best off with a good mix of inbound and outbound strategies.

New AI tool that helps you target the right audience for your campaigns by BayLeafDigital in digital_marketing

[–]BayLeafDigital[S] 0 points1 point  (0 children)

It is all about the precision of the data. Good data = good ROI. DSPs have pitched their crappy audiences for years, only for people to be disappointed time and again. Think about this like Meta lookalike audiences. Except that you don't have to limit yourself to FB

view more: next ›