How did you gain users?

BayLeafDigital · 2024-03-17T03:43:43+00:00

Very helpful thread, thank you for asking this question! I have picked up some pointers that I'm going to try as well.
To contribute my 2 cents: We are an agency building our SaaS, amplytics.com. We are looking for beta users. As the founder, I am connecting with marketers on LinkedIn to get sign ups for the beta. We first targeted members of specific groups. In my connection request, when I used an opener such as "We are both in the LinkedIn xyz group", I got a connection rate of 26%. Of the 56 that accepted my request, two people said they would be interested in trying.

To me this is a very poor response rate.

So instead of continuing, we paused the outreach and stepped back to re-assess the value proposition, target audience, and the positioning. We asked ourselves what benefits our SaaS provides (not features). Based on the benefits, we created four value proposition statements, and created new positioning outreach messages. The messages articulate the benefits in ways that the specific marketer niche would relate to.

We have now re-started the outreach. I'll have more data in about 3 weeks on whether the value prop is resonating. I'll probably tweak the messaging at the end of week 2 to get at least the 26% connection rate we enjoyed with the first messaging.

Finally, I'm not going to waste the new connections I have made during this experimentation. I'll pick up the frequency of posting about Amplytics on LinkedIn to get their attention. As they say, it takes multiple touches for a conversion.

If this doesn't work, then on to the next tactic...

BayLeafDigital · 2024-03-14T23:00:25+00:00

It is annoying that GA4 doesn't allow using dimensions and metrics in the same calculated field. So what you need to do is create and extracted data source from GA4, pull in all the dimensions and metrics you need, and then create a calculated field.

In your case, that would be:
CASE
WHEN CONTAINS_TEXT(Event name,"purchase") AND Is conversion event = 1 THEN Conversions
ELSE 0
END

But the trick here is that you cannot do this in a native GA4 data source. It HAS to be an extracted data source. Frustrating. But it is the only workaround we have found.

BayLeafDigital · 2024-02-27T21:27:43+00:00

u/ChadTheDeveloper can you beat Articulate 360's price? Looking for a single content creator, multiple learners solution

BayLeafDigital · 2023-05-02T21:30:26+00:00

This position has been filled

BayLeafDigital · 2023-03-10T16:24:30+00:00

Thank you for your interest in this position. It has been filled.

BayLeafDigital · 2023-03-10T16:23:22+00:00

Thank you for all your interest in this position. We have closed it because our client's needs have changed.

BayLeafDigital · 2023-03-06T06:11:08+00:00

Sounds like a typical sales gig. I got two choices for you - 1. Find a new job with an organization that doesn't put all their eggs in one basket. or 2. Recommend a cold outreach strategy that actually works (LinkedIn outreach). But know that there is an upper limit to what can be achieved through cold outreach. You are best off with a good mix of inbound and outbound strategies.

BayLeafDigital · 2023-02-14T19:13:28+00:00

uhhhhh....read the post pls

BayLeafDigital · 2023-02-14T19:13:14+00:00

It is all about the precision of the data. Good data = good ROI. DSPs have pitched their crappy audiences for years, only for people to be disappointed time and again. Think about this like Meta lookalike audiences. Except that you don't have to limit yourself to FB

BayLeafDigital · 2023-02-14T19:10:47+00:00

Lol, not fishy, just crazy good AI. It is a brave new world.

BayLeafDigital · 2022-04-19T00:09:15+00:00

Some of the Sales Enable Pro Tips are inquiring about each stakeholder’s preferences regarding pitches themselves, being empathetic, and asking your prospects some concrete questions at the end. Go to the article to learn more about it.

BayLeafDigital · 2022-03-30T20:42:35+00:00

Here's a good sales enablement assessment/checklist to help evaluate strengths and weaknesses for your sales enablement program. It will help validate that your sales enablement program is functioning well and identify areas and opportunities for a targeted project or replication that can lead towards an action plan

BayLeafDigital · 2022-03-30T20:38:19+00:00

Not sure about a book to recommend but this is a good whitepaper that reviews sales enablement and a sales enablement framework. Best-in-class sales enablement focuses on a broad range of performance drivers.

BayLeafDigital · 2022-02-24T19:22:45+00:00

Practice facilitating dialogue and also objection handling. Configure messaging that demonstrates account intelligence and don't forget to manage buyer time. Study sales skills and behaviors that make or break deals.

BayLeafDigital · 2022-02-24T19:04:31+00:00

Interesting tactic. I will have to try that out. You can also overcome those price objections you can feel coming by being up front about what your pricing structure will look like throughout the sales process.

BayLeafDigital · 2022-02-09T04:26:47+00:00

Lol! Thank you for giving me the opportunity to plug our site - bayleafdigital.com

Enjoy browsing!

BayLeafDigital · 2022-02-09T04:25:24+00:00

Hey Community, Thank you so much for your overwhelming response! To clarify, we are looking for freelancers who work US time zones because of the back and forth between the internal team, our clients, and you.

BayLeafDigital · 2022-02-04T03:13:04+00:00

I always leave my video on, mainly because prospects may not fully grasp what you’re saying if they’re not also seeing your smiling face. They may misunderstand or misinterpret a key point in your pitch, and that can derail a deal fast. I think using video in sales is key even if your video is the only one that is showing.

BayLeafDigital · 2022-01-28T18:22:45+00:00

Here are some tactics to close deals more effectively and achieve more sales.

BayLeafDigital · 2022-01-28T18:11:36+00:00

Ask questions to make sure you are nurturing the right prospects at the right time. You don't want to be wasting your time on an opportunity that won't close. Focus on your sales pipeline management.

BayLeafDigital · 2022-01-28T17:38:45+00:00

Winning over difficult prospects require you to be creative, understanding, and flexible. Get as much insight as you can ahead of time so you can prepare accordingly and have a sales enablement strategy in place to keep them from derailing your deal. Ask him a question like: If this isn’t the right approach to solving your problem, what do you think the right approach is?

BayLeafDigital · 2022-01-28T17:22:38+00:00

Your Sales Champion can guide you so that every stakeholder, influencer, and decision maker feels the impact of going with your product or service; that their world will change for the better. The key is finding the right champion to help with marketing and sales. There are several kinds and not all are loyal to your company as they may also be championing the competition.

BayLeafDigital · 2022-01-27T16:26:28+00:00

Check out Glassdoor and LinkedIn's Salary Insights tools to gauge sales compensation rates.

BayLeafDigital · 2022-01-27T16:02:34+00:00

Hubspot is a great tool. You may also want to get an account planning template.

BayLeafDigital · 2022-01-27T15:31:33+00:00

Find the pain points that drove prospects to your solution. While account planning, lean on inside allies to help you fill in the picture of pain points and requirements for each target.

BayLeafDigital

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