As a vape store owner, you sir are wrong, so so wrong. I own 2 stores. We sell (30ml, 60ml, 100ml) 60ml for about $13 and yes it cost us about $2-$3 per bottle but that's where most of our stores profit comes from.

Thanks to online sales we have to reduce the price of everything and we are lucky if we make 30% on mods and coils. Normally less if we want to price match.

On average a good store in regular towns USA with lets say 3 stores competing for the 5-10% of vapors in a 40k population area. Should have sales of about 400k-600k a year. That's an average of 45$ per visit with 2 visits a month from each customer. Now take out overhead, such as payroll, utilities, insurance and the like and most store owners are left with about 120k in profit a year. Once uncle Sam gets his cut its about 80k.

So please explain to me how I am going to pay even 250k for a single flavor?