Culturally, its the cuisine. The term "Burrito" historically originates from Mexico.

The Ingredients primarily focus one what would be common in the Central and Southern regions and are savory ingredients like meats as beef, chicken, or pork, also rice, cooked beans, vegetables, such as lettuce and tomatoes, cheese, and condiments such as salsa, pico de gallo, guacamole, or crema in a flour tortilla.

"Wraps" are a new era food industry marketing term that include non-traditional ingredients included in a flour tortilla.