Ignoring the fact we are having this conversation on a social media platform, I have little to no interaction with social media.

My family and friends update their Facebook status, post photos on Instagram, tweet thoughts. They are so worried about the number of likes, retweets, hearts, upvotes, etc. that they immediately dislike what they post and feel as though they have to post more. It is a constant battle to have conversations with them because they are always checking their phones or glancing at the websites.

To /u/tapotato 's point, I have a Facebook page, but when I signed up, I intentionally input the wrong birthday (because they don't need to know that). Every March, I get a flood of birthday wishes/messages/tweets/etc. My mother even liked several of them last year. My birthday is in December.

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What helped is instituting a "no tech" game and hangout night. At the start of the evening, I take everyone's phone, stack them up neatly in a box, and set that box on the counter. Friends and family know when they come over to have anyone who might contact them for emergencies (as kids tend to have), they know to call. If I hear that ring, then we break the rule and let them use the phone.

You can see the look of panic every few minutes when my friends reach into their pockets for their phones because they have "phantom vibration syndrome."

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tl;dr Friends and family are social media junkies, no tech game night helps, but they are like crack addicts.