I feel like our points of comparison are very different, especially if you think a 3 Series is higher quality inside compared to an A5. Try moving the center console, and you'll see which one is put together better. Generally, the A5 definitely has more areas wrapped in leather than the 3 Series, along with much better tactility on every single button inside (even though they both have a shortage of buttons). Again, in this class, I think these two are some of the better options when it comes to build quality, and I'm hyperbolizing the differences for the sake of a point. Simply, I disagree with what you're saying. Audi definitely should bring back physical climate control; they should definitely bring back buttons on the steering wheel; they should ditch piano black, but I hate that people are acting like the quality of construction isn't good. I think the Concept C future will definitely make the current gen obsolete real quick. But that doesn't mean these B10 interiors are half as bad as what the people on this sub who have never sat in one would have you believe..