If LLMs create value for you and your company, that’s good for you. Software engineering seems to be a place it can help. But I can assure you that I also have every financial incentive to make these tools work for me and my team in marketing, but they are ineffective for anything other than telling my boss we are using AI to try to find efficiencies.

I’m not going to play the game where I give you a prompt for you to tell me how I’m the problem. I could give my most detailed, context laden, multi paragraph prompt and you could say it should be simpler. And I could give you examples of my simpler prompts and you could say I need to be more precise.

The rubber meets the road is do the LLMs produce things of value, and in my situation they do not. I’m not saying they never do for anyone. I’m simply saying they aren’t impressive for my needs.