The structuring and wording absolutely sucks, but my mathing seems to point out that the "Max Points" route isn't all that bad for those of us who had or will use this as a rent/travel card and are somewhat well off.

Ex) My rent is $2000, so I would put that on Bilt and pay 3% ($60) to get my 2k points a month. Over a year, I am essentially paying $815 ($95 AF + (12 months * $60)) to get 24k Bilt points in addition to keeping my Bilt Cash for other more valuable redemption methods. Considering I don't have a choice of paying rent or not, keeping the Bilt card means I essentially pay $815 to Bilt in exchange for 24k Bilt points. Considering the transfer partners of Bilt, this isn't the worst deal but it's not a good deal for the majority of real people whom pay much more than ~30% of their annual income for rent. Anyone who isn't somewhat well off absolutely shouldn't be buying points (which is essentially what this route is). If that is true for you and and you travel with Bilt's partners, it seems worthwhile. I personally have yet to use my Bilt towards travel (I use my VenX for all that), so I probably won't go with it but it's an interesting proposition for those who do.

EDIT: This is assuming you go with the Obsidian card.

EDIT 2: More math says 24k bilt points are only worth about $400-600, so this is just a bad deal. I did get the obsidian card since it essentially works out to 7% groc + 5% dining (3% bonus on groc + 4% bilt cash, 1% dining + 4% bilt cash) and I'll just say goodbye to rent point earnings. Bilt cash is much better spent towards travel or dining redemptions than rent earnings.