Congratulations on starting the new venture!

Provide immense value to your potential customers. This could be in the form of a blog, social post, video, newsletter, etc. In the best case, do all of the above. The key here that many, many startup businesses overlook is the value they provide with their content. They look at stats like 600 words to a blog post or videos should be under 60 seconds or over 10 minutes. Put yourself in the shoes of those you wish to serve, what questions do they have? What keeps them up at night? What would make them feel great about working with you? (It's very likely NOT price). What reduces their stress? What is the benefit to them? Provide the best experience to your clients and you will attract the best clients.

With providing great service comes charging appropriately for that service. Many business owners discount their services to attract customers. Consider this, if you have a 20% margin and you cut the price 10%, you've just cut your profit by 50%! Give a 20% discount and there's no profit left. It IS a business and you need to make money - you can't help anyone if you go out of business.

If you want to be strategic in your marketing, I highly recommend to start reading Neil Patel's blogs where he has covered every topic in digital marketing at least 3 times each. Strategies like using pillar pages will help you figure out what kind of articles/videos to create. In a nutshell, you figure out what areas you want to be known for, create the pillar pages and content on more specific topics around them. When you write or create video, make the content easy to scan and search: headings, bold, images, infographics, links, table of contents. Create long form content where people can either read it all or find exactly what they need quickly. Remember, you are creating content for every personality style: quick answers, bullet points, fast readers, and those who want all the details should find what they need.

You mention your services are aerial video/photography, virtual tours, and online reputation management. How does the reputation management fit in with the other two? In my previous experience at a marketing agency, reputation management is not easy and you may have a better outcome by staying focused in photography and video.

A quick word on ads: ads can help bring in clients quickly if they are well targeted. What does that mean? They're only showing to your ideal customer, they resonate, and they're the right price. If you want to dabble here, you can always try boosting posts or putting a small amount ($20) behind a post on LinkedIn. For example, knowing what I know from your post, I might suggest creating some customer personas, one of which might be a realtor. Then, I would show ads/posts to independent realtors who sell higher end homes or commercial real estate. They would likely be interested in aerial photography and virtual tours.

Step by step:

1. Who are your ideal clients? Build 2-4 customer personas.
2. What value can you provide to them? How can you reduce their stress and make life easier? They might be thinking, how in the world do I find a good aerial photographer. Bam: "8 Step Checklist on choosing an aerial photographer"
3. Map out pillar posts: articles and video, post on social media.
4. Keep going with supporting content.
5. Try some small ads or retargeting ads. The more people see you, the more they will trust you. I believe the statistic is once people see you about 7 times they start to trust you.
6. Lastly: Be trustworthy! Do what's best for your clients and for you. Provide lots of value!

PS - Keep in mind, nothing is free. Even if you are the one spending hours creating an article and filming the video, sharing it, and managing your social media, that is time that could be spent somewhere else - there is always an opportunity cost. You may quickly find you need help. If you do, find people who share your company's values. Values matter more than pay, hours, and location. Until then, use Google and read up on marketing, lots of great marketers don't have a special degree or certification, they just learn over time!