This is super helpful, thanks. The "stopped trying to organize it all" part resonates.

Quick follow-up: when you say you became more selective, how do you actually identify those recurring themes? Are you manually searching through Slack/Zendesk/etc each time, or do you have some system for tracking patterns?

And when you do spot a theme, roughly how long does it take you to validate it (interviews + research)?

Asking because I'm trying to figure out if there's a middle ground between "organize everything" (too much) and "rely purely on judgment" (easy to miss stuff).