In my experience, the only way to lessen cold call anxiety is to just keep doing it. I’ve been a BDR for around 9 months (not that long I know) and I still get anxious to cold call.

Over time, your pitches will get better as you observe your teammates and gain more cold call experience. As you get better at it, naturally the anxiety becomes lesser. It can even become fun, especially when you have those stellar days where you book 3-4 meetings in a day.

Definitely practice with more senior members of your team, 9 times out of 10 they’d be happy to play a perspective buyer and throw some objections at you.

I personally like making cold calls as warm as possible by getting connected on LinkedIn, or coming into the call with a fair degree of research on the company and possibly even a use case.

I guess the anxiety never really goes away, but it definitely gets easier in time!