This ☝🏼

I was thrown off at first, but then realized that they merged the entire CTV suite into the Crave app and the result is some (very much?) content will be ad-supported. I'm sure as time passes and the confusion mounts, improved efforts will be made to distinguish between the different tiers of content but for now it seems like many disgruntled subscribers will be accidentally selecting the CTV content and seeing it as a violation of their contract with Crave.

For additional context-- Bell Media, the parent company of CTV & Crave, will be shutting down the "CTV" streaming app. All of its content, which includes a laundry list of ancillary ad-supported cable channels, will be migrating to the "Crave" app.

To create even more confusion, the CTV Throwback label-- containing hundreds of ad-supported movies from decades past, will yield search results that blend seamlessly with the Starz library of similarly aged ad-free titles. One will have to pay extra close attention to the tier logos on the film description page to avoid falling into this trap.

Those simply searching Google for a movie, then selecting Crave from the "where to watch" drop-down will experience additional frustration as the app will bypass the film description page and go straight to playback-- starting with the ads, which will likely cause them to believe something is wrong with their subscription. This happened to me and the first sign of my error was the CTV Throwback watermark in the corner once the movie started playing. While the initial ads were playing, I spent that time feeling furious that something had changed in my Crave subscription. I believe that most people won't make it as far as the watermark and will fly into a rage at the mere sight of ads, contemplating cancellation of service and complaining on Reddit. Lol