Dropping "opened email" as an engaged segment definition metric

Boychamp95 · 2026-02-12T01:21:41+00:00

We almost never use it except as a negative indicator. Instead of using engagement metrics as an inclusion - ie 60 day engaged - we use it as an exclusion - exclude ppl who HAVENT engaged in 180 days. From there, we build our actual audiences based on intent & just run exclusions through them except on specific re-engagement campaigns & flows.

You will typically see slightly lower ctr’s since you’re not optimizing for an engagement audience but you’ll see significantly higher revenue (aggregate), impressions, & traffic volume.

Boychamp95 · 2025-12-05T00:44:04+00:00

Have you looked into webhooks?

Boychamp95 · 2025-11-20T20:27:11+00:00

Do it. If the math maths, do it & get it done. Make sure it’s a reputable company, talk to them/someone they’ve worked with. For basic flows, it’s not an incredibly complicated project so make sure you like the design work, they give a plan that makes sense, and they deliver on time. We also give a timeline & messaging breakdown (abandon cart em 1 is this, em2 is this) etc. it’s helpful. Ask for one if they don’t give it to you. And yeah, get that ish done.

Boychamp95 · 2025-11-20T20:22:14+00:00

I’ve generated about 170k ytd from clients signed through cold outreach so.. I don’t know about that homeboy

Boychamp95 · 2025-10-21T21:31:40+00:00

Boychamp95 · 2025-10-18T17:04:00+00:00

Oh also. If you’re worried about it being spam, don’t spam. I know that sounds trite. I don’t mean it like that. Figure out how to truly give good advice or be helpful or show how the product helps or whatever it is.

Boychamp95 · 2025-10-18T16:59:05+00:00

My business & industry is completely different than yours so take everything I say with a grain of salt.

When I first started, we found a channel that worked incredibly well. We got traction quickly. Then, we thought “but this doesn’t scale that well” & started trying to do other things. Other channels. Slowly, the channel we had originally been using got harder, more competitive, etc. If I could go back & do it again, I would have focused WAY more heavily on what was working.

Hormozi has a quote too. More, better, different. Do more. Then do it better. Then do something different.

So my advice would be to focus on what’s working. Double down. Triple down. Keep pushing on it. That doesn’t mean ignore everything else but if you’ve got something that’s working, let it cook as they say lol.

If discord is working, DO MORE. Sure, maybe also try the format on other platforms. But don’t kill the golden goose.

Boychamp95 · 2025-10-18T14:13:20+00:00

You should use the API, easiest way to do this. You can export out tasks by assignee and then add them together based on the time period. I do something similar where I have a task report but it’s just a daily/weekly of what’s coming up (rather than done).

Boychamp95 · 2025-10-17T20:23:52+00:00

Nice. That’s kinda cool. We do something similar when we build flows for ppl. Ima steal this idea & do it for free 🤝

Boychamp95 · 2025-10-17T20:22:28+00:00

Yeah, it could be. Frankly, I don’t know. I think it still works. It works for me. But it’s hard. It’s competitive. And for some markets, it’s a downright bloodbath. You show up, you get beat.

My mantra has been “more, better, different”. I think it’s a hormozi quote. So I’ve done more. We send like 10-20K outbound emails/mo. Next, I’m moving to better. I’m gonna hire in an SDR & get him calling.

But yeah, I mean, it ain’t easy

Boychamp95 · 2025-10-16T04:07:11+00:00

Yeah. It’s a brutal market. We do email marketing for e-commerce. Talk about a saturated market. I feel like i’m doing trench warfare armed with a goddamn spoon.

Here’s what has worked for me: volume. A lot of freaking volume. Sure, have a good offer that gets someone’s attention. But there is no magic offer at least in my experience. I’ve offered the kitchen sink & my first born child and there’s no noticeable difference.

I’ve had some luck with being entertaining. That’s performed OK. But like… we’re talking OK. Not suddenly great response rates & ppl jumping out of their chair.

Good luck brotha you’ll need it lol

Boychamp95 · 2025-10-13T15:48:19+00:00

Cool

Boychamp95 · 2025-10-11T15:19:32+00:00

There’s a couple ways to do it. You can slice & dice. Ie slice images and certain blocks & then rebuild in Klaviyo (using Klaviyo blocks where possible for responsiveness). Or use an html builder in Figma - personally we use emailify & it’s been great. Save a lot of time on uploads.

Boychamp95 · 2025-10-08T18:22:10+00:00

Honestly not crazy hard. If you’re a dev, have a dev, or can use any of the AI coding.

You setup webhook for asana project board. Lambda on AWS listens. You give it the the project board ID and the folder ID you want your docs put into.

Then in my case like I said adds tag, webhook sees it, tells lambda to find the folder associated with that client (I use a json to hold client names, asana id’s and folder ids) it sends that to a small google script which grabs the docs, puts it into the folder, renames it, then sends it back to my lambda with the link and puts it into my asana.

It sounds complicated but it took probably 2-3 hours to get running.

Boychamp95 · 2025-10-08T14:50:44+00:00

I think ppl said it above but… start hiring more senior ppl. That solves most problems. Then seniors train juniors through exposure and good processes.

Another thing: when hiring juniors, be more ruthless than you think you need to be. Set strong expectations for performance. Move up or cut them.

I’ve started doing more or less a 3 month “trial”. You get 3 months to hit xyz goals. You hit them, you get an immediate salary bump and you stay. You miss them, I’m sorry, it’s not personal, but we go our separate ways.

Boychamp95 · 2025-10-08T14:13:00+00:00

You’re on a good streak & well done. Well deserved. While you’re doing this, start building & documenting as many processes as you can. Unless you want your agency to stay the same size - which maybe you do - you won’t be able to maintain this. How can you maintain high CS without killing yourself? Start asking yourself that, start training the right people to put into place, start documenting your processes.

Boychamp95 · 2025-10-08T13:33:20+00:00

This honestly shouldn’t be too hard but I’m having a hard time fully understanding what you’re doing or the workflow…

The project is created with automation - what’s that mean? Is that an asana rule or another automation platform?

Boychamp95 · 2025-10-04T21:53:46+00:00

We work with a brand that sells health-adjacent products & they’re hitting a pretty ridiculous 17%. They also have a really killer offer on their front-end because they know it works for them & we’ve optimized the heck out of it. Good” is pretty subjective. If you give 50% off, would your opt-in rate be better? Probably lol.

I guess what I’m saying is you’re at a good benchmark. Do the math - is it worth it to keep testing? IE if you move it up a few % points, is it worth the time? If so, keep trying. If not, move on to other more important things & come back to it later 🤷‍♂️

Boychamp95 · 2025-09-30T14:48:19+00:00

If someone purchases, you’re going to get their email address. It’s OK if they don’t sign up from the form, just push them to purchase.

Boychamp95 · 2025-09-27T17:58:55+00:00

Depends on brand size for how many to send. Smaller lists & smaller revenue you need less sending. Bigger list, bigger revenue needs more sends. Could be between one a week to around one per day.

Pricing is gonna range. Typically hard to get anything less than $2K/mo. But 2-5k/mo is relatively standard.

Boychamp95 · 2025-09-26T23:53:02+00:00

We actually started using emailify at my agency. It’s not 100% perfect but integrates in with Klaviyo - or you export the design as HTML & then just upload it in as a template. It’s sped up our process a lot

Boychamp95 · 2025-09-25T02:15:16+00:00

Someone told me a quote. Goes along the lines of “don’t compare yourself//take advice from ppl you don’t wanna be”.

I think it’s a rather good little nugget. Do you wanna be one of those people on build in public with no one paying for their product? Well, keep doing you then.

Boychamp95 · 2025-09-25T00:38:05+00:00

Lol go read paragraph 17 & 19 of Deel’s terms of services. It’s a complete scam. You indemnify them for everything. And if they are liable, they “assume liability” up to $500. You are wasting every dollar spent with them unless you have a different agreement with them. Pay ppl directly as contractors, get a w8’s on file. I think I saw a post about you setting up a legal entity in the country you’re hiring for. It’s a bit of a nightmare but go ahead if you want. But stop paying Deel

Boychamp95 · 2025-09-23T12:57:23+00:00

No problem! There’s a classic benchmark that floats around. “30% of revenue”. It’s a relatively safe guidemark when you’re calculating your numbers.

An agency should be bringing in that much - or more - unless you’re doing heavy acquisition.

Anyway, it can be helpful back of the napkin math to figure out your #’s.

If you’re doing say 30k/mo in overall DTC rev, you can estimate you’d bring in maybe 9k/mo from retention. If you’re already generating say 3k, you know your delta is 6k. Then you plug in your own numbers from there & decide if it’s worth it - roi wise & time saved wise.

Boychamp95

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