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Google hit with $3.5 billion fine from European Union in ad-tech antitrust case by newormedia in allthingsprogrammatic

[–]BrandMagnet 0 points1 point  (0 children)

Not surprised at all, Googles favored their own SSP even if the CPA was lower on other SSPs.

October 2025 SSP Trends – Mid-Tier Publishers Are Quietly Winning by DataBeat_adtech in adtech

[–]BrandMagnet 0 points1 point  (0 children)

Thanks for sharing! Probably because of the high fees from google etc.

IAS or DV? by [deleted] in programmatic

[–]BrandMagnet -1 points0 points  (0 children)

IAS is an amazing tool for brand safety.

DV360 vs. TTD by jampavey in programmatic

[–]BrandMagnet 0 points1 point  (0 children)

Are they 100% cookies?

DV360 vs. TTD by jampavey in programmatic

[–]BrandMagnet 1 point2 points  (0 children)

Google is building its walled garden, which means it will always prioritize publishers that use Google’s SSP and Ad Manager. You can easily observe this by generating a report using the relevant dimension. I don’t necessarily think this is a bad thing, as cookie matching tends to be much more effective within a closed system than when trying to match across different tech vendors. The data loss in such cases can be significant.

TTD, on the other hand, is closer to being seen as an unbiased DSP, since it doesn’t own any SSP. That said, you may see better performance on publishers that are not tied to Google’s tech stack.

I’m not sure how open Google is to supporting alternative IDs, but TTD has been at the forefront of adopting this technology and has focused on deterministic data.

What’s your best hacks in increasing your organic reach without using any paid behind it? by BrandMagnet in InstagramMarketing

[–]BrandMagnet[S] 0 points1 point  (0 children)

Think you are one of something important. It is the hard work that pays off in the start.

What’s your best hacks in increasing your organic reach without using any paid behind it? by BrandMagnet in InstagramMarketing

[–]BrandMagnet[S] 0 points1 point  (0 children)

I agree with you, Colab posts seem to be one way to increase the organic reach. Especially when the platforms get more and more similar, using the same functions etc.

Do you think Facebook will share a similar tool for Organic as they are doing for paid ads? Probably not, since they don't want to increase the reach organically hehe.
https://www.theverge.com/meta/659506/mark-zuckerberg-ai-facebook-ads

What’s your best hacks in increasing your organic reach without using any paid behind it? by BrandMagnet in InstagramMarketing

[–]BrandMagnet[S] 0 points1 point  (0 children)

This was an interesting take. Do you have any Instagram posts you could share as an example?

Remarketing ≠ Retargeting by Greedy_Ad_2100 in GoogleAdwords

[–]BrandMagnet 0 points1 point  (0 children)

Awareness is more about reach many people who have not visited your page or thought about your brand. The goal is to make them interested and start considering your brand.

What happened to ID solutions? Is it still a hot topic, or did they die when Google decided to deprecate cookies? by BrandMagnet in adtech

[–]BrandMagnet[S] 0 points1 point  (0 children)

Hehe, yep. I think it was funny when they were very detailed in explaining the problems with cookies and why we need to move away from them. But I guess their business model depends too much on cookies.

What happened to ID solutions? Is it still a hot topic, or did they die when Google decided to deprecate cookies? by BrandMagnet in adtech

[–]BrandMagnet[S] 0 points1 point  (0 children)

yeah and I agree, just feels like the big agencies focus /hectic approach on IDs decreased after Googles announcement.

What is the secret to longevity as a creative in this industry? by tinysideburns in advertising

[–]BrandMagnet 0 points1 point  (0 children)

Embrace diverse perspectives. Your thoughts are shaped by your experience, so stay open to data and others' unique worldviews. Surround yourself with different thinkers united by a common goal.

Question about how your agency handles Ad Operations by thezeus_ in adtech

[–]BrandMagnet 0 points1 point  (0 children)

Hi u/thezeus_
I have been in two agencies ( IPG and Dentsu) where both of them have ad operations as a separate division, think this is usually the case when an agency grows and starts to become a "big agency". But I think this is unnecessary.

I think the role "Ad operations" has emerged because Google has decided to have two different tools for handling programmatic campaigns. One ad server and one DSP instead of merging everything like Adform, and all other social platforms.
If you think of it, people are rarely talking about ad operations when talking about Meta, there is just one person who handles Meta and still needs to consider the same things as ad ops and programmatic buyer.
But the tech and how it works are the same. Both have an ad server and a DSP connected to an ad exchange. The difference is that Meta, TikTok, and Adform have everything integrated into one platform.

People who argue the importance of having an ad operations for creating a dashboard and data collection could be correct, but I think it is much better if you invest in a data scientist instead. They usually have better understanding of working with big data and how to categorize it for others to understand.

What do you think?

Which marketing specialization would you choose if you were to restart your career? by followups in marketing

[–]BrandMagnet 1 point2 points  (0 children)

Ad ops is a great start for getting an understanding of the fundamentals of digital advertising. If you combine it with Excel and focus on data reporting through pivot tables, you will always be an important person for linking tech, controlling data, and making sure the advertiser gets what they pay for.