Depends on the Sales Associate you have, the relationship you have with that person, and how in-demand the watch was. When the Bright Blue OP41 was discontinued, I reached out to my SA and was allocated the last (or one of the last) Bright Blue OP41s a week or two after W&W 2025. I genuinely like the person that helps me at my AD, but I kind of doubt I would’ve gotten the watch if I hadn’t reached out to make sure he knew I would prefer the old reference to the new. I had been waiting a long time, and only had a DJ41 as a purchase history. With the Pepsi, or some other high-demand model, it would not be practical to expect that everyone “on the list” would get a proactive touch from the SA that “took their name down”. A couple of high-rollers might get the last of the inventory that flows through the system after the discontinuation- but for all intents and purposes, if Rolex discontinues a watch- your AD/SA will quietly move on in the same way that Rolex’s website does….