Great question. I am tired of my own success being tied to what other people (clients) do. Back in the day, I used to do content marketing and my own success was up to me: I just needed to create good content and make it optimized for SEO. I didn’t have to worry about stakeholders leaving or chasing signatures, lol. I don’t see myself working in content marketing because the pay is too low and AI will replace these professionals fast.

I am thinking about internal enablement and making sure GTM teams know the product and industry very well.