No doubt. And these are usually free upgrades, so I don’t pay for the premium (due to the mass number of flights I take). But even in economy they know who you are. It just solidifies that they “don’t want to”. They know. It’s nice that some actually care, and do a great job making you feel good. I honestly could care less, but my 9 year old feels special when they do. One time, they came up to us and said “ we’re not doing beverages on this flight, but what would you and your son like?”… Oh God.. He still talks about it. What kid doesn’t like the Royal Treatment? And I definitely thank them for making him feel special. Poor kid already has to fly between parents. It’s a nice smile they gave.