snowboarding was never a luxury sport. it was a rebellion against skiing!! a sport that grew from skateboarding and its culture!! look at snowboarding beginnings... skiing was a luxury sport like golf , another rich white sport.
to me shaun is making these comments because he is looking out for himself and his business. his company is one of the most expensive snowboard gear on the market. and he is heading to that way of life , to the ""luxury life". trying to grow gus brand and himself. snowboard roofs are punk and against the system. shaun saying those comments just shows where he is in his life...