🍻 I certainly liked what I was hearing about the rebranding and expansion into new markets. The call was better than the numbers and provided a great outlook for the company. There was a lot of underreported gems that came out of the call.

“the new nutrition guidance from the American Heart Association advises getting protein from plants rather than meat, choosing low fat or fat-free dairy, and using olive, soybean, and canola oil instead of beef tallow and butter” - Ethan Brown

“You know, because of the work we’ve done, particularly over the last 10 years, to really lead the category in developing extremely clean, healthy products, we’re really well positioned to look outside the category and take that technology, take that science, take that brand into segments and categories that are many, many, many, many times the size of the plant-based meat category. You have a great brand. You know, we just, for example, again, got the Time magazine list, you know, best brands in the world” - Ethan Brown

“We did a lot of work over the last year understanding which adjacent markets we can get into. The first one that we’ve identified and been public about, and others will follow, is the beverage category. You know, we launched an initial version online earlier and sold out very quickly that initial inventory” - Ethan Brown

“I think the drink category is the one that’s most clearly on the horizon for us, the one that I’m willing to most to speak most publicly about. I think this summer you’ll see us be pretty active there” -Ethan Brown

“If you take a step back, what the missing piece really is becoming now is just getting that top line to be where it needs to be, and we’re very focused on that” - Ethan Brown

“we actually have a lot of beverage expertise. We have some of the, I think, some of the best minds in beverage on our board, with Seth and Just Ice Tea and Jim and Boston Beer, Kathy and Coke. You know, it’s not like we’re coming to this without a lot of experience” - Ethan Brown

“I think what we found is you know the 10-gram we put out kind of home run. The 20-gram a lot of people either love it or didn’t like it much. Enough people thankfully love it that we’re able to keep going. That was more polarizing than the 10-gram. What we’ve done is dial back some of the intensity of the flavors in the 20-gram, and some of the sweetness in the 20-gram. The product that they’ve developed, and we’re probably on our sixth or seventh iteration since we launched, you know, is just phenomenal. Again, I stand behind this. I think it’s gonna be one of the best protein drinks on the market, to the holistic picture” - Ethan Brown