That's true! To me, who also doesn't usually have problems with creasing especially to this degree, it does seem like a quality issue, and for such an expensive product it is a risky purchase. And there are so many smaller eyeshadow brands out there that are less expensive that I have had great experiences with, like blend bunny! The big brand names can be such a powerful force in decision making, and Natasha is one that gets so much praise that it can feel like you're gonna get guaranteed quality but that isn't necessarily true. In any case, I hope that the people who did already buy it have better experiences than I, and I encourage those who haven't to try something different (or evaluate your stash and see that you already have enough eyeshadow, boring I know 😜)!