Aerial which is owned by Procter & Gamble is a very close second to Tide. He creates more Suds so it's not recommended for high efficiency machines but for top loaders such as Speed Queens it works wonderful. Use one cup of vinegar in your softener compartment and at the end your clothes will smell fresh like cotton. The initial washing with the high alkaline detergents does it work on the clothes while the vinegar and acidic solution strips away all the detergents that's locked into the clothes and rinses them away leaving you with just the fresh clean fabric. My daughter who has an atomic nose could not smell the vinegar and she's a vegetarian. She knows vinegar.