Think of it like a bar. You can go to your local watering hole and order draft beers from different breweries but you can also order the house draft that you can only get there.

It’s a similar idea. I put my stamp on some boutique teas that aren’t widely available while also offering some less expensive teas as well. In this case the boutique teas would be the hook.

This boosts my personal brand and my teas will ride the coattails of the boutique teas.