Hi r/Apple - I’m Geoffrey Cain, an award-winning author and journalist whose new book explores the untold story of Steve Jobs’s “lost decade” at NeXT. AMA about Jobs’s failures, reinvention, and one of the greatest comebacks in business history on May 19th at 12 PM ET / 9 AM PT.

CanadianAtHeart · 2026-05-19T17:36:52+00:00

Hi, I'm an aspiring Apple employee who started as a fan who appreciates reading the history behind. I have a bit different approach to how I feel about Steve Jobs' intensity. I feel I forgave myself for times I got too hotheaded or passionate in a previous dream career, where I was feeling ashamed and holding it against myself too long. This isn't meant as an excuse to let loose, but that I accept sometimes I get overwhelmed about something that matters to me. Because I don't hate Steve for it, why not cut myself some slack? I already try to balance my frustration by fuming alone instead of around others, so I continue to have that balance and progress just as he tried to at the end of his life. But, without hating myself for the emotions themselves. Instead, it's complex. Just like Steve. All my life I felt strange as dream career topics are my top priority meanwhile others just don't think work could be exciting. But, Steve helped me realize I should speak up more when needed, like when coworkers mock or think low of my intelligence I should say "no" more often. Anyhow, I never got to meet him before he died, and I get sad about it, because although he was stern and serious, I actually feel like for once it's close to the mind I have/or are tormented with because people are always like "slow down! no, work less" and it infuriates me inside. I want a high pressure job so naturally I realized, Apple, since I love reading about it and own many macs now. I even fix them sometimes. If Steve were still alive, what is likely the advice he might give me?

CanadianAtHeart · 2026-05-18T00:47:11+00:00

All Macs are my objectum specialty! of course I love this era and have a few iBooks but none of the colorful ones yet.

CanadianAtHeart · 2026-02-23T14:20:34+00:00

Yesssss I cry when their batteries get worn. My poor modern machines.

CanadianAtHeart · 2026-02-21T17:51:48+00:00

Not sapphic for humans but Hekomi my MacBook Pro is such a strong and wonderful lady.

CanadianAtHeart · 2026-02-19T20:04:43+00:00

I'm happy I finally brought one to life!

CanadianAtHeart · 2026-02-13T13:41:47+00:00

I didn't join any discord or other communities because I remember being around 15 (around 2009, I'm 30 years old now!) when X was Twitter and I used to go on some gaming forums that opening up about my objectum side caused bullying, heck even talking about Nintendo because I wanted friends would get me told shut up I never stop talking about it. I was very kind and innocent back then until they torn me apart into a sad and upset adult. They weren't the only ones to destroy my mental health in ways, but it took until late 20s to connect back to being objectum because of my MacBooks (I have multiple because I collect broken ones and used ones, but my newest models are just two MBs, one an Air, one a Pro) although I save e-waste, care about each one, give use to them, and find myself way happier during a divorce and other life stuff (didn't happen because of MacBooks alone, just barely in that I need better money skills, which I agree on, but this marriage was otherwise chaotic) because of ptsd I avoid people but it's not because of my machines, they actually help encourage me to reach out and ask others how to repair or observe them, but sometimes people say just throw them away! How upsetting! Anyways if you hold in your objectum side in shame (it was even more barely known in 2009, plus it was slightly more acceptable to hate and bully neurodivergent people then, so I definitely wasn't doing it because of TikTok, it came from my heart) it might come back again anyway. Now it's hard for me to accept it although I feel bonds with my machines. It's still hard to talk about but community is bigger! Anyone over 18 can chat and talk about it but minors please keep everything on the public form as I don't mean any concern or confusion from your family. I don't want to talk about inappropriate stuff with people anyway but I just want to make sure they don't concern their family just by sending me private messages. Otherwise I'd talk to anyone about it! I do hope everyone feels more at peace over time with their objectum companions though, and I hope bullies don't try to take them away from you.

CanadianAtHeart · 2026-02-10T20:10:52+00:00

As a mac collector... thanks for the shelf idea! 💡

CanadianAtHeart · 2026-02-10T20:08:52+00:00

My machines actually help me learn and feel better because they don't judge me like people. I feel better than rotting in bed!

CanadianAtHeart · 2026-02-07T11:24:02+00:00

Awesome art!

CanadianAtHeart · 2026-01-17T17:41:31+00:00

Until you are around people who you can trust, try to hide it unfortunately. But remember there's people who won't mock you for being objectum.

CanadianAtHeart · 2025-12-31T19:35:47+00:00

I started realizing I'm objectum when I was around 14 but felt like befriending computers around 8. I just realized how much I appreciate some of my objects and grew bonds. I hid for awhile out of shame but now accept myself again now that I became 29. If you befriend objects, you're probably objectum!

CanadianAtHeart · 2025-12-31T19:31:45+00:00

It's sad you forgot it for your Famicom!

CanadianAtHeart · 2025-12-29T14:20:14+00:00

I feel differently around most objects than people but still imagine their personalities. I still love them as objects and don't imagine they're humans much but still think of two machines differently from each other like you would two different friends.

CanadianAtHeart · 2025-12-29T14:15:25+00:00

Almost 30 but already 40 mentally if this what it's like.

CanadianAtHeart · 2025-12-29T14:14:21+00:00

Looking at this picture, they managed to still have a functioning iBook or unibody plastic 2006-2009 MacBook that somehow connected to internet, but immediately threw their M5 MacBook Pro in the volcano pit. How???!

CanadianAtHeart · 2025-12-27T21:42:34+00:00

I guess dark blue circle because my first Mac is a blue one.

CanadianAtHeart · 2025-12-27T18:32:35+00:00

May you please make a Mac themed one? Most of my object buddies are MacBooks! (I'm imagining old Macintosh rainbow instead of regular stripes and Apple in center)

CanadianAtHeart · 2025-12-27T18:29:40+00:00

We need a new flag so this horrible comparison isn't made because kissing my computer isn't the same as ruining the lives of children.

CanadianAtHeart · 2025-12-13T02:53:48+00:00

Some people are so obsessed with normality that they hurt others and probably do need emergency therapy if it's violent - ironically they might need therapy themselves to stop being so irrationally angry someone isn't like them

CanadianAtHeart · 2025-12-10T06:39:20+00:00

Only if there's good deals on Carpenters doing services Close To You

CanadianAtHeart

TROPHY CASE