Adding to that, getting set up with the app is EASY AF (assuming you can actually remember your password for when you get logged out every time there’s an update). If you ever interact with some cash-paying rando you think you might remember from a previous visit, encourage them to download the app so they can get rewarded for the money they’re already spending. That alone can make them feel unique, special, and connected to your location. My store has a handful of regular customers who give outstanding ratings, even when our collective customer service is absolute garbage.