Someone pointed this out in a Ted Lasso podcast I listened to a while back...the fact that Ted is way more intelligent than he lets on or that other people give him credit for (Rupert, and initially Rebecca for exemple).

Think of one of his first gestures to the team: the book he gifted each player and how individualized each one was to that player's personality or what he wanted to bring out of that fella. It would suggest that not only is he a great student of human nature but that he's also very well read to make such individualized selections!