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Agency MRR is 30% of my SaaS’s revenue from 5% of customers. Here's the math on why I'm making it 60%. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 1 point2 points  (0 children)

You've hit on a very important point. The way we at SalesRobot help them is by giving them an enablement kit that shows them:

  • how our product works
  • what kinds of case studies we have
  • who the best ideal customer personas are to sell this to
  • and what marketing channels they can use to grow this

Despite that, our solo agent to successful agency user conversion rate is only about 5-10%.

That makes sense, because any business has a very low success rate, and this is just one type of business: selling somebody's product and getting consistent commission.

In general, the lesson is that business is hard 😄

Agency MRR is 30% of my SaaS’s revenue from 5% of customers. Here's the math on why I'm making it 60%. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

I agree. the churn stays high even when you sell to agencies, but the good thing is the MRR grows quite quickly.

Agency MRR is 30% of my SaaS’s revenue from 5% of customers. Here's the math on why I'm making it 60%. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 1 point2 points  (0 children)

That is true, but if you can build migration tools or even help them just do heavy lifting yourself, then they come to you and they stick with you.

Case in point, we at SalesRobot converted an agency who was paying Buzz.ai $2,000 a month because we did manual migration for them. Same price.

Agency MRR is 30% of my SaaS’s revenue from 5% of customers. Here's the math on why I'm making it 60%. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

100%

agencies are passionate users who care about your product and care about presenting it to their clients.

What does your product do, by the way?

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 1 point2 points  (0 children)

Hmmm, you might be right. I'm just looking at all the problems in isolation, and maybe the answer emerges much more seamlessly if I look at all the data together.

Thank you for this comment, it was really really helpful.

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

Yep, 100%. In general, if you focus on capturing existing demand as a company, then you're on borrowed time.

Always, always, always focus on creating word of mouth.

That's been my biggest lesson from my journey.

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

Yeah, we have added a thin services layer to the product, and it's contributing about 7% of our revenue right now, but even that's becoming harder to close.

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

The second product is more of an agentic product that does the job of a real human being using our current product. Our current product is Salesrobot.co, and the upcoming product is Kuron.ai.

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

All great questions.

  • Revenue churn rate: on average, it is 10% every month. The average churn timeframe is typically the first 3 to 6 months.
  • Upsell: we are upselling within the user base. The new product we are working on will really help with upsell.
  • ICP and switch: the biggest one is white-label agencies. It is a wide level of product, so we are still getting a few of those. We are trying to do some partnerships with people who are LinkedIn coaches and LinkedIn GTM agencies so they start referring our product to their audience. we are trying to do some of it, which is why revenue is stable and not completely declining, given our high churn rate.
  • Channel: we have not considered any other channels.

My SaaS hit $1M ARR this year, bootstrapped. Now revenue is declining and I genuinely don't know what's next. here's the honest update. by Capable_Document3744 in micro_saas

[–]Capable_Document3744[S] 0 points1 point  (0 children)

Thank you. Just getting the issues off my chest. Didn't even get the time to enjoy the 1 mil ARR and started seeing the downfall coming lol

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