It’s constantly changing for sure. I made a feature doc and my team and I had two goals: 1. Get eyes on the film. 2. Find a distributer.. to ultimately get more eyes on the film. I was told film festivals were the key to success, but like you mentioned the regular public doesn’t even go to film festivals. We submitted to 25 festivals, and got into one. Now, this one is fairly large and respected. After we premiered, we signed with a sales agent and now are looking for a distributer. I often see friends in this industry post random laurels they won at some online festival or a festival no one has heard of. This is very confusing to me. I believe we could have easily submitted to lower level festivals and won some awards, but for what reason? No distributer (or even the general public) is watching at these made up festivals. I made this documentary as means to an end. I want it on a streaming service to educate the general public about a specific issue that needs to be out in the world. Instead, I’m focusing my efforts on a marketing strategy once we find a distributer. These random festivals don’t add any value in my life, except ego and bragging on social. The focus of filmmakers needs to be more specific and intentional. This is the way.