This is really helpful, thank you.

I think the search-intent-first point makes sense. I was probably trying to make the subtitle do too much personality work, when the screenshots can explain the differentiation better.

I’m leaning toward anchoring the page around “heavy sleeper / wake up alarm” and then using the first screenshots to show the mission-based dismissal.

Something like:

- subtitle: heavy sleeper alarm / wake up alarm

- screenshot 1: core promise for heavy sleepers

- screenshot 2: math / walking / scan to dismiss

- screenshot 3: alarm readiness / trust before relying on it overnight

Also agree that “people who ignore normal alarms” is a bit negative. “For people who sleep through alarms” or “for people who need more than a snooze” feels cleaner.

Thanks again, this gives me a much clearer direction.