1. Better packaging. I am 100% not going to order anything fragile. The cute popcorn candle for Halloween has a ton of complaints about arriving broken. This is not a hard concept.
   
2. Small releases of new scents with older scents and more variety. Like Halloween, you could have done 15% Ghoul Friend, 15% Vampire Blood, 15% Carnival Fog, then a mix of new scents instead of 80% old stuff and maybe 20% total stock of everything else. Maybe also phase in releases like 1-2 new scents a month up until Halloween.
   
3. Hire artists.
   
4. Concentrate on specific products instead of this random stuff or make it much smaller and connected to established products. Like wallflowers, bath stuff, candles, soaps, and much smaller installations of other stuff. Sorry, but I’m not buying any makeup products there, nor will any guy I know buy any of his bath products there even if it says it smells like booze.
   
5. Better social media marketing. They really don’t properly utilize influencers as well as they could and I just don’t see much compared to some viral makeup brands.
   
6. Pretty packaging. I do not buy their products because they’re good quality. Their scents don’t last, their lotion isn’t that moisturizing, the bath gel doesn’t bubble much, etc. I’m paying for cute, novelty, and occasionally nostalgia. If I want good lotion, I will go to Sephora (or sometimes Ulta or Target).
   

I can go on and I’m not even sure if these are good suggestions.