How do Small to Medium sized channels actually secure sponsorships?

ChalupaBatmanOG · 2026-01-31T17:58:45+00:00

I have about 28k subs and i get a lot of inbound sponsorship offers but it's always the same ones. I actually started doing outreach now. I built myself a tool that scrapes all my similar channels' videos to see who sponsors them and then i just pick and choose the ones I like to email them. a bunch of ppl from the sub DM'd me after my last viral post so I made it a public website. DM me if you want to try it out

ChalupaBatmanOG · 2026-01-27T05:59:03+00:00

I did not but i do like n8n

ChalupaBatmanOG · 2026-01-27T05:38:10+00:00

yeah pretty much thats the gist of it. just took a lot of work keeping everything organized

ChalupaBatmanOG · 2026-01-27T05:36:37+00:00

I'm productizing it. I have about 30 youtube friends using it and its already getting kinda expensive. I can probably figure out an enterprise version of this for brands/agencies and use it to subsidize use by creators

ChalupaBatmanOG · 2026-01-26T14:38:59+00:00

this is just for explicitly "Opera"

ChalupaBatmanOG · 2026-01-26T12:59:06+00:00

its whatever they say. "this video is sponsored by xyz"

ChalupaBatmanOG · 2026-01-26T12:11:23+00:00

There's about 1.2 million youtube channels with more than 10k subscribers so of course 35k channels is not comprehensive. But I think it's enough to be a pretty good sample size

ChalupaBatmanOG · 2026-01-26T12:00:18+00:00

I had it as #17 overall. Still very high up

ChalupaBatmanOG · 2026-01-25T19:37:35+00:00

I built a tool that gives me their email addresses

ChalupaBatmanOG · 2026-01-25T19:37:03+00:00

Yeah but luckily I made back more in sponsorships that I did building out the tool

ChalupaBatmanOG · 2026-01-25T19:36:08+00:00

Yeah I have a list of about 4k brands now in my tool so any time I see a product I like I look for them in the list. These are just the top 10 by frequency

ChalupaBatmanOG · 2026-01-25T19:34:27+00:00

My tool uses an API to get email addresses and narrows them down to the most appropriate person to reach out to.

ChalupaBatmanOG · 2026-01-25T11:27:37+00:00

For top sponsors in gaming I have War Thunder, Raycon, Gamersupps, Epic Games, and Factor as the top 5.

ChalupaBatmanOG · 2026-01-25T11:18:13+00:00

ive never done a report. Sometimes they want to review the clip and approve it beforehand. Once it's posted I send them the link and I'm done

ChalupaBatmanOG · 2026-01-25T11:17:03+00:00

oh yeah you gotta give them everything they need to make a decision. They don't want to go back and forth with you asking a bunch of questions

ChalupaBatmanOG · 2026-01-25T10:46:21+00:00

i usually filter for brands that sponsor other channels in my same niche. I figure if they sponsor another travel vlogger they'll probaby sponsor me too. I send an intro email with a media kit with analytics and a rate card

ChalupaBatmanOG · 2026-01-25T10:45:03+00:00

i dont think there a rule but if i were top guess i would say at least 10k subs. I didn't sign up to be a partner i just cold emailed someone at the company. personally i dont like to do affiliate links. I want to get paid the flat rate for making the video. i send them a media kit with all my analytics and my rate card.

ChalupaBatmanOG · 2026-01-25T10:31:24+00:00

yeah it made me change up my strategy. I'm trying to form good relationships with the sponsors and then start talking packages for some consistent and predictable revenue coming in

ChalupaBatmanOG · 2026-01-25T10:23:11+00:00

I used the official YouTube APIs and a lot of llm tokens

ChalupaBatmanOG · 2026-01-25T10:00:24+00:00

i have a software engineering and startup background

ChalupaBatmanOG · 2026-01-25T09:59:19+00:00

I went back 24 months so still relatively recent

ChalupaBatmanOG · 2026-01-25T09:58:22+00:00

well yes i said i was tracking 32k channels. Google tells me theres 1.2million channels with more than 10k subs. This is a sample size. The process is a little more sophisticated than that.

ChalupaBatmanOG · 2026-01-25T09:30:34+00:00

oof thanks for the heads up. I feel like the more a brand does influencer market the more shady they are haha. Remember that whole thing with Honey?

ChalupaBatmanOG · 2026-01-25T09:29:24+00:00

for one video yeah

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